21 resultats trouvés
[ Auteur] Titre Type Année Filtres: Première Lettre Du Nom De Famille est Y [Clear All Filters]
An exploratory study of the specifications process in a customer-supplier collaborative New Product Development." In The International Conference on Engineering Design 2015 (ICED 2015). Milan, Italie, 2015.
"Collaborative practices in co-development: Insights from Orlikowski’s knowing in practice approach." In 24th International Purchasing and Supply Education and Research Association (IPSERA). Amsterdam, Pays-Bas, 2015.
"Pérennité et transmission des PME japonaises : Les leçons du modèle français." Entreprendre et Innover (2012): 74-86.
"E-Corporate Reputation from the Customer Perspective : a Preliminary Approach." In International Research Meeting in Business and Management. Nice, France, 2015.
"Customer-Based Online Reputation : One Key Antecedent and Some Consequences." In Academy of Marketing Science (AMS) Annual Conference). San Diego, Etats-Unis, 2017.
"A Customer Perspective of Online Reputation: Some Antecedents and Consequences?" In Academy of Marketing Science (AMS) Annual Conference. Floride, Etats-Unis, 2016.
"Customer based online reputation: A causal model." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
"A Causal Model of Online Reputation: A Customer Perspective." In 12th Global Brand Conference. Kalmar, Suède, 2017.
"Customer-Based Online Reputation: a Preliminary Approach?" In Society for Marketing Advances (SMA). San Antonio, Etats-Unis, 2015.
"The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
"An Integrated Model of Online Reputation: A Customer Perspective." In European Marketing Academy (EMAC). Oslo, Norvège, 2016.
"The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management." In Academy of Marketing Science (AMS Annual Conference). Nouvelle Orléans, Etats-Unis, 2018.
"Online Reputation Scale Development." In Academy of Marketing Science (AMS World Marketing Congress). Paris, France, 2016.
"Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion." In American Marketing Association (AMA). San Francisco, Etats-Unis, 2017.
"L’e-réputation du point de vue client: Proposition d’un model explicatif ?" In 32ème Colloque International de l'Association Française du Marketing (AFM). Lyon, France, 2016.
"Women Entrepreneurs and the Myth of ‘Underperformance’ A New Look at Women’s Entrepreneurship Research. Edwar Elgar Publishing, 2018.
The contextual embeddedness of women’s entrepreneurship: towards a more informed research agenda." Entrepreneurship and Regional Development 31, no. 3-4 (2019): 167-177.
" "Designing the digitalized guest experience: A comprehensive framework and research agenda." Psychology & Marketing n/a (2023).
"Does earnings management improve access to finance? Evidence from French farms." In 38ème Colloque International de l’Association Française de Finance. Saint-Malo, France, 2022.
"The relation between earnings management and the farms' borrowing capability: evidence from French farms." In 15èmes Journées de Recherches en Sciences Sociales. Toulouse, France, 2021.
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