2 resultats trouvés
Auteur [ Titre] Type Année Filtres: Première Lettre Du Nom De Famille est P et Auteur est Mélanie Pham [Clear All Filters]
Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands." Psychology and Marketing 35 (2018): 902-912.
"Luxury Fashion Brand Equity: A New Approach Applied to Luxury Brands." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
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