276 resultats trouvés
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À chacun son paradoxe, étude de la délégation des paradoxes organisationnels aux individus." Revue Française de Gestion 44 (2018): 115-126.
"Academic Careers: The limits of the "boundaryless approach" and the power of promotion scripts." Human Relations 64 (2011): 971-996.
"Adopting waste-prevention routines: The role of consumer concern for food waste." Appetite, no. 163 (2021): 105188.
"Advancement of Efficiency Evaluation for Healthcare." In Intelligent Systems for Sustainable Person-Centered Healthcare, 91-118. Springer, 2022.
"Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment." In XVI Academy of Marketing, Science World Marketing Congress. Melbourne, Australie, 2013.
"Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment." In XVI Academy of Marketing, Science World Marketing Congress. Melbourne, Australie, 2013.
"Analyse empirique des points de blocage dans le processus de soutien à domicile des personnes fragiles." Journal de Gestion et Economie Médicales 34 (2016): 321-341.
"Apports des chaînages cognitifs à la segmentation des marchés." Décisions marketing 32 (2003): 31-43.
"Are You Really Sure to Stretch Luxury Brands Down the Market?" In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Ascension and decline of successful companies: a bibliometric study on the Icarus paradox." Revista Ibero-Americana de Estratégia / Iberoamerican Journal of Strategic Management 18, no. 1 (2019): 139-154.
"Aspects of innovative process on creative problem solving." In WSEAS multiconference. Bucarest, Roumanie, 2010.
"Aspects of innovative process on creative problem solving." In WSEAS multiconference. Bucarest, Roumanie, 2010.
"Assessing levers of guilt in luxury consumption: an international perspective." Journal of Product and Brand Management (2021).
"At the Pursuit of Harmony Between Men, Land and Brands: A Chronotopic Exploration of Slow Cosmetic Brands' Narratives." In Association of Consumer Research (ACR) 2021. Etats-Unis, Seattle, 2021.
"Back to the Future: When Brand Nostalgia Improves Consumers." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Back to the future: When brand nostalgia improves consumers' relationships to luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2014.
"Behavior of nurses and nurse aides toward influenza vaccine: the impact of the perception of occupational working conditions." Human Vaccines & Immunotherapeutics 16, no. 5 (2020): 1125-1131.
"A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of “ordinary” users." Recherche et Applications en Marketing (English Edition) 31, no. 3 (2016): 111-130.
"A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of "ordinary" users." In 2017 Academy of marketing science annual conference. Coronado island, Etats-Unis, 2017.
"Beyond rarity : the paths of luxury desire : How luxury brands grow yet remain desirable." Journal of Product and Brand Management 25, no. 2 (2016): 120-133.
"Beyond Rarity: The Paths to Luxury Desire." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Brand Hate: Impact of the Fallacious Brand Character and the Moderating Role of the Consumer’s Narcissistic Trait." In 6th International Consumer Brand Relationships Conference. Cancun, Mexique, 2019.
"Brand Heritage: a multidimensional measurement scale to assess consumers' perception." In 46th European Marketing Academy Conference, EMAC. Gröningen, Pays-Bas, 2017.
"Brand nostalgia and consumers’relationship to luxury brands: a continuous and categorical moderated mediation approach." In 8th International Conference on Partial Least Squares and Related Methods. Paris, France, 2014.
"Brand passion: Exploring consumer/brand relationship antecedents and outcomes." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
"Brand passion: exploring consumer/brand relationship antecedents and outcomes." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
" Bringing back imagination in organizations with Gaston Bachelard: the poetics of bricolage and healthcare organizations." In 16th Organization Studies Workshop. La Canée, Grèce, 2022.
"Cadre de santé et gestion de projet d’amélioration de la qualité : analyse de l’action managériale à partir d’une formation-action à la gestion de projet." Recherche en soins infirmiers 2 (2016): 46-60.
"'Can A Nudge Induce Inferences of Manipulative Intent?" In AMS Annual Conference. En distanciel, United States, 2020.
"Career scripts in clusters : A social position approach." Human Relations 68 (2015): 1745-1767.
"Career scripts within a cluster: A social position approach." In 29th EGOS colloquium,Bridging Continents, Cultures and Worldviews. Montréal, Canada, 2013.
"A Causal Model of Online Reputation: A Customer Perspective." In 12th Global Brand Conference. Kalmar, Suède, 2017.
"CEO Power Characteristics and Financial Distress Risk: evidence from France." In 31st International French Finance Association Conference (AFFI). Aix-en-Provence, France, 2014.
"Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data." International Journal of Retail & Distribution Management 48, no. 4 (2020): 305-325.
"Cognitive outcomes of brand heritage: A signaling perspective." Journal of Business Research 85 (2018): 304-316.
"Cohérence et complétude des échelles d'Ambroise et de Valette-Florence et de de Barnier appliquées à l amesure de la personnalité des marques et des supports de presse." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.
"Cohérence et complétude des échelles d'Ambroise et de Valette-Florence et de de Barnier appliquées à l amesure de la personnalité des marques et des supports de presse." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.
"Collaboration and Information Sharing in an Internal Supply Chain during an Innovation Project." Supply Chain Forum: An International Journal 14 (2013): 32-41.
"Collaboration et partage d’information dans une chaîne logistique interne lors d’un projet d’innovation de produit." In SILOGIN. Saint-Nazaire, France, 2013.
"Collaboration et partage d’information dans une chaîne logistique interne lors d’un projet d’innovation de produit." In 4ème Journée Thématique Systèmes d’Information LOgistique et INnovation (SILOGIN 2013). Saint-Nazaire, France, 2013.
"Comment faire éclore des talents d’entrepreneur." Expansion Management Review (2013): 100-108.
"Comportement responsable des touristes : le rôle de l'engagement social." Recherche et Applications en Marketing 30 (2015): 88-108.
"Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements ?" Journal of Business Research 81 (2017): 96-106.
"The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
"Consumer-based Label Equity: a Multidimensional Scale." In 12th Global Brand Conference. Kalmar, Suède, 2017.
"Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
"Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
"Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion." In American Marketing Association (AMA). San Francisco, Etats-Unis, 2017.
"Créativité des individus « ordinaires » : l’imagerie mentale comme levier d’amélioration." In 30ème Congrès de l’Association Française du Marketing (AFM). Montpellier, France, 2014.
"Créativité et capacité d'imagerie mentale : validation d'une relation." In 28ème Congrès de l’Association Française du Marketing (AFM). Brest, France, 2012.
"Culture and luxury: An analysis of luxury perceptions across frontiers." In Luxury Marketing: A Challenge for Theory and Practice, edited by K. Wiedmann and N. Hennigs, 37-56. Springer Gable, 2013.
"Customer based online reputation: A causal model." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
"Customer experience (CX) research on intelligent conversational agents. A machine learning study." In {ACR} Latin American Advances., 2022.
"A Customer Perspective of Online Reputation: Some Antecedents and Consequences?" In Academy of Marketing Science (AMS) Annual Conference. Floride, Etats-Unis, 2016.
"Customer-Based Online Reputation: a Preliminary Approach?" In Society for Marketing Advances (SMA). San Antonio, Etats-Unis, 2015.
"Customer-Based Online Reputation : One Key Antecedent and Some Consequences." In Academy of Marketing Science (AMS) Annual Conference). San Diego, Etats-Unis, 2017.
"DCG 9 - Introduction à la comptabilité 2019 - 7e édition. DUNOD, 2018.
Dis-moi où tu voyages … je te dirai quelles sont tes motivations : développement et application d’une nouvelle méthode de segmentation du choix des destinations touristiques." Décisions Marketing (2016).
"Do Friendly Boards Have an Influence on Corporate Financing Policy ? Evidence from French-Listed Firms." In Conférence Internationale de Gouvernance. Lausanne, Suisse, 2017.
"Do Friendly Boards Have an Influence on Corporate Financing Policy ? Evidence from French-Listed Firms." In AFC. Poitiers, France, 2017.
"Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting." In 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior. La Londe Les Maures, France, 2011.
"Does digitalising the supply chain contribute to its resilience?" International Journal of Physical Distribution & Logistics Management (2020).
"Du financement au contrôle de l'entreprise, une réflexion à partir de la tradition en comptabilité dynamique." In La genèse de la décision : chiffres privés, chiffres publics dans la France du XX e Siècle, edited by Béatrice Touchelay and P. Verheyde. Editions Bière, 2009.
"Du télétravail à l’hybridité : une nouvelle manière de penser la gestion de nos organisations ?" Revue internationale de psychosociologie et de gestion des comportements organisationnels {XXIX} (2023): 5-22.
"A Dutch-French comparison of dependence, trust and commitment in buyer supplier relationships: A purchasing portfolio approach." International Journal of Business and Globalisation 3 (2009): 353-373.
"Dynamisme entrepeneurial et croissance économique : une comparaison France-USA." In Histoire d'entreprendre - les réalités de l'entrepreneuriat, edited by T. Verstraete, 33-48. {EMS, Editions Management et Société, 2000.
"E-Corporate Reputation from the Customer Perspective : a Preliminary Approach." In International Research Meeting in Business and Management. Nice, France, 2015.
"Editorial, Hybrid entrepreneurship : What news ?" Entreprendre & Innover (2017): 5-6.
"The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
"Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles." In 2009 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2009.
"Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles." In 2009 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2009.
"Effects of marketing variables and consumer characteristics on masstige brand choice under turbulence: Evidence from panel data." In Monaco Symposium on Luxury. Monaco, Monaco, 2016.
"Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque ." Recherche et Applications en Marketing (French Edition) Online (2019).
"Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque ." Recherche et Applications en Marketing (French Edition) Online (2019).
"El creador del empresa: Un manipulador primitivo?" In Educación Empresarial : Desarrollo, Innovacion y Cultura Empresarial, edited by R. Varela, 209-220. Vol. 2. Universidad Icesi, 2011.
"The emotional side of touristic experience in a sustainable context: The differential role of gratitude and altruism." In American Marketing Association. San Francisco, Etats-Unis, 2023.
"Employees’ Response to Corporate Social Responsibility: An Application of A Non Linear Mixture REBUS Approach, New Perspectives in Partial Least Squares and Related Methods." In New Perspectives in Partial Least Squares and Related Methods Springer Proceedings in Mathematics & Statistics, edited by Hana Abdo, V. Chin, Esposito Vinzi, G. Russolillo and L. Trinchera, 257-268. Springer, 2013.
"Employees’ Response to Corporate Social Responsibility: An Application of A Non Linear Mixture REBUS Approach, New Perspectives in Partial Least Squares and Related Methods." In New Perspectives in Partial Least Squares and Related Methods Springer Proceedings in Mathematics & Statistics, edited by Hana Abdo, V. Chin, Esposito Vinzi, G. Russolillo and L. Trinchera, 257-268. Springer, 2013.
"Enhancing luxury brand value through design." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
"Entre le sthétoscope et le compte de résultat : Que disent les médecins-gestionnaires sur leur gestion des paradoxes ?" In XXème Conférence de l’Association Internationale de Management Stratégique (AIMS). Nantes, France, 2011.
"Entrepreneurship Education at the Crossroads: Challenging Taken-for-Granted Assumptions and Opening New Perspective." Journal of Management Inquiry 31, no. 2 (2022).
"Entrepreneurship Education at the Crossroads: Challenging Taken-for-Granted Assumptions and Opening New Perspective." Journal of Management Inquiry 31, no. 2 (2022).
"ESSILOR élargit sa vision par la veille anticipative stratégique." In 11ème Forum Européen Intelligence Economique et Stratégique (IES2012), De l'urgence à l'anticipation. Les défis de l'intelligence économique. Lille, France, 2012.
"Etudes de marché. Paris: Vuibert, 2015.
Etudes de marché. Vuibert, 2015.
Etudes de marché. Vuibert, 2012.
Evaluation de la marque de presse par son lecteur : Place et apport de la personnalité de la marque." Gestion 2000 28 (2012): 63-81.
"The facets of consumer-based food label equity: Measurement, structure and managerial relevance." Journal of Retailing and Consumer Services (2021): in press.
"Feedback effects of step-down line extensions: Chain of effects from brand prestige and self-brand connections to brand commitment." In North American Marketing Association Conference. Etats-Unis, 2014.
"The feeling of love toward a brand: Concept and measurement." In Advances in Consumer Research., 2009.
"From early supplier involvement toward early purchasing involvement : Story of a radical co-innovation in the energy industry." In 31th Annual IMP Conference. Kolding, Danemark, 2015.
"From endorsement to celebrity co-branding : Personality transfer." Journal of Brand Management 21 (2014): 273-285.
"From nostalgic consumption to consumer resistance: the vintage shopping experience as an expression of social identity." In 47th European Marketing Academy Conference, EMAC. Glasgow, Roayume-Uni, 2018.
"“From Prada to Nada”: Conspicuous luxury consumption and brand attachment: A contrast of genuine luxury brands and second-hand luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2018.
""From Prada to Nada" : Consumers and their luxury products : A contrast between second-hand and first-hand luxury products." Journal of Business Research 102 (2019): 313-327.
"Garder ou tomber la blouse? Analyse de la transition vers un rôle de médecin-gestionnaire au sein de deux établissements hospitaliers français." Journal de Gestion et Economie Médicales 6 (2012): 6-7.
"Garder ou tomber la blouse: Le rôle pour analyser le changement." In 20ème Congrès de l'Association Francophone de la Gestion des Ressources Humaines (AGRH). Toulouse, France, 2009.
"Gender's perspective of role model influence on entrepreneurial behavioral beliefs." International Journal of Business 16 (2011): 182-206.
"Gestion des compétences en PME de haute technologie." In La GRH dans les PME, edited by P. Louart and M. C. Vilette, 169-173. Vuibert, 2010.
"Green Product and Brand Relationship Quality : A case of green cosmetics." In 3rd EMAC Junior Faculty and Doctoral Student Research Camp. Vienne, Autriche, 2018.
"How price display influences consumer luxury perceptions." Journal of Business Research 69 (2015): 341-348.
"How should perceptions of luxury be measured? A comparison of three luxury scales in a French setting." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
"Hybrids in public organizations: A compartmentalized appropriation of a (expected) hybrid role." In 29th EGOS colloquium,Bridging Continents, Cultures and Worldviews. Montréal, Canada, 2013.
"I Don’t Want To Be Fake! How Psychological Distance and Self-Perceptions can lead to Authentic Luxury Consumption?" In The LVMH-SMU Luxury Research Conference. Singapour, Singapour, 2019.
"I hate this brand! A classification of brand haters based on their motivations and reactions." In AMS Annual Conference. Canada, Vancouver, 2019.
"Identification des compétences clés des acheteurs pour l’innovation dans les chaînes logistiques agroalimentaires." Logistique & Management (2021).
"Identifier les individus créatifs par leur capacité d’imagerie mentale." Décisions Marketing 82 (2016): pages non encore précisées (article à paraître).
"Identifying determinants of tourist destination choice. An exploratory study of brand personality and emotions." In Travel and Tourism Research Association (TTRA) European Chapter Conference, Creativity and innovation in tourism. Archamps, France, 2011.
"Identifying determinants of tourist destination choice. An exploratory study of brand personality and emotions." In Travel and Tourism Research Association (TTRA) European Chapter Conference, Creativity and innovation in tourism. Archamps, France, 2011.
"The impact of brand penetration and awareness on luxury brand desirability : A cross country analysis of the relevance of the rarity principle." Journal of Business Research 83 (2018): 38-50.
"Impact of climate change on the revenue of wine companies in the Bordeaux Region." In Wine Economics & Business Symposium. Bordeaux, France, 2022.
"The Impact of Corporate Social Responsibility on Organizational Commitment: A Non Linear Mixture REBUS Approach." In 7th International Conference on Partial Least Squares and Related Methods (PLS 2012). Houston, Etats-Unis, 2012.
"The Impact of Corporate Social Responsibility on Organizational Commitment : Exploring Multiple Mediation Mechanisms." Journal of Business Ethics 125 (2014): 563-580.
"Impact of digitalization on procurement: the case of robotic process automation." Supply Chain Forum: An International Journal 21, no. 3 (2020): 185-195.
"The Impact of Price Display on Luxury Perceptions." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"The Impact of Psychological Distance for Hedonic Luxury Pursuits." In 6th International Consumer Brand Relationships Conference. Cancun, Mexique, 2019.
"The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships." Journal of Retailing and Consumer Services 20 (2013): 429-438.
"The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands." In 1er Colloque International Luxe et Contrefaçon : Défis, Enjeux et Perspectives. Genève, Suisse, 2011.
"Implication des managers de rayon dans l’organisation: Vers une typologie." In Le management des ressources humaines dans la Grande Distribution, edited by C. Vignon, 125-140. AGRH-Vuibert, 2009.
"Improving Emergency Response Operations in Maritime Accidents using Social Media with Big Data Analytics: the MV Wakashio disaster case study." International Journal of Operations & Production Management 41, no. 9 (2021): 1544-1567.
"Improving prediction with POS and PLS consistent estimations : An illustration." Journal of Business Research 69 (2016): 4675-4684.
"In quest of legitimacy : The theoretical and methodological foundations of entrepreneurship education research ." International Small Business Journal : Researching Entrepreneurship 34, no. 7 (2016): 895-904.
"In search of new planets in the luxury galaxy." Journal of Business Research 77 (2017): 140-146.
"The influence of design on luxury brand love." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
"The influence of emotions on brand relationships: a french look." In 2011 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2011.
"The influence of emotions on brand relationships: a french look." In 2011 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2011.
"The institutionalization of new ideas in mature field : Theorization as representational and political resources for translation." In EGOS. Tallins, Estonie, 2018.
"An Integrated Model of Online Reputation: A Customer Perspective." In European Marketing Academy (EMAC). Oslo, Norvège, 2016.
"The intensity of use of ICT tools for collaborative NPD with suppliers." In 24th International Innovation and Product Development Management Conférence (IPDMC). Reykjavik, Islande, 2017.
"Intention entrepreneuriale: Cas des étudiants algériens." In Ordre et désordre : Imbrication et complémentarité des notions d'ordre et de désordre, edited by A. Vernay and C. Hug, 205-218. L'Harmattan, 2009.
"The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands." In 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge. Orlando, Etats-Unis, 2013.
"The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands." In 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge. Orlando, Etats-Unis, 2013.
"Introduction: Entrepreneurial research, toward conceptual richness and methodological diversity." In Conceptual richness and methodological diversity in Entrepreneurship, edited by Alain Fayolle, Paula Kyrö, T. Mets and U. Venesaar, 1-11. Edward Elgar Publishing, 2013.
"Introduction: Entrepreneurial research, toward conceptual richness and methodological diversity." In Conceptual richness and methodological diversity in Entrepreneurship, edited by Alain Fayolle, Paula Kyrö, T. Mets and U. Venesaar, 1-11. Edward Elgar Publishing, 2013.
"Investigating The Interplay Between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital." In 47th European Marketing Association Conference (EMAC). Glasgow, Royaume-Uni, 2018.
"L’e-réputation du point de vue client: Proposition d’un model explicatif ?" In 32ème Colloque International de l'Association Française du Marketing (AFM). Lyon, France, 2016.
"L’influence de la forme donnée à un test de concept sur son attractivité - explication par l’imagerie mentale." In 32ème Congrès International de l’Association Française du Marketing (AFM). Lyon, France, 2016.
"L’influence des émotions dans les domaines de la marque et des supports presse media." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.
"L’influence du statut du consommateur sur sa perception de la personnalité de la marque, sa confiance et son engagement." In Relations à la marque et marques de la relation. Regards croisés sur le management relationnel de la marque, edited by D. Dumont and Noël Albert, 65-88. L’Harmattan, 2010.
"L’usage des émotions négatives en communication de sante publique : Étude des effets de la peur, la culpabilité et la honte." Recherche et Applications en Marketing 29 (2014): 96-119.
"La création d'entrperise par les jeunes diplômés est-elle vécue comme un jeu ?" Humanisme & Entreprise (2003): 21-32.
"La fabrication du « médico-éonomique » à l'hôpital français : une analyse de la littérature." Politiques et Management public 32 (2015): 241-264.
"La gestion de projet « ordinaires » par les cadres de santé : entre connaissance intime et bénéfice d'un tiers." In Association de Recherche Appliquée au Management des Organisations de Santé (ARAMOS). Marseille, France, 2014.
"La gestion de projet "ordinaires" par les cadres de santé : le bénéfice d'un tiers." In 2ème Colloque Association de Recherche Appliquée au Management des Organisations de Santé (ARAMOS). Marseille, France, 2014.
"La haine envers la marque: étude exploratoire grâce au protocole du mur d'images en ligne." In 33ème Colloque International de l'Association Française du Marketing (AFM). Tours, France, 2017.
"La marque et le design comme vecteurs d’innovation : le rôle du capital innovation de la marque." In 35ème Colloque International de l'Association Française du Marketing (AFM). Le Havre, France, 2019.
"La mesure de la personnalité comme outil d’aide au positionnement et à la segmentation des supports presse." In 26ème Congrès de l’Association Française du Marketing (AFM). Le Mans, France, 2010.
"La perception des clients vs celle des employés dans l’évaluation du capital marque de la banque : l’influence des traits de personnalité et des émotions ressenties." In Relations à la marque et marques de la relation. Regards croisés sur le management relationnel de la marque, edited by D. Dumont and Noël Albert, 89-114. L’Harmattan, 2010.
"La présence d'exemples dans les briefs créatifs : source d'amélioration de la production créative, du rôle personnel perçu et du plaisir ? ." In 33ème Congrès International de l’Association Française du Marketing (AFM). Tours, France, 2017.
"La prévention des risques psycho-sociaux à l’hôpital : histoires de rendez-vous manqués." In 29ème Congrès de l'Association de Gestion des Ressources Humaines (AGRH). Lyon, France, 2018.
"La proximité entre dirigeant et administrateurs peut-elle favoriser la performance de l’entreprise ?" Finance Contrôle Stratégie 20 (2017): [en ligne].
"“A la recherche du temps perdu” : la transmission d’objets de luxe de père en fils, entre cadeau et fardeau." Décisions Marketing 80 (2015): 17-35.
"La résilience entrepreneuriale, un nouvel enjeu de formation ?" Revue française de gestion 8 (2020): 219-231.
"La RSE aujourd'hui." In Management et Sociétés – Mutations et Ruptures, edited by Alain-Charles Martinet, 69-81. Fnege-Vuibert, 2012.
"La supply chain collaborative comme vecteur d’amélioration du processus d’innovation : une étude de cas dans une entreprise agro-alimentaire." In Rencontres Internationales de la Recherche en Logistique (RIRL). Marseille, France, 2014.
"Le bénéfice du tiers dans le "travail d'organisation" des cadres de santé." Santé Publique 30 (2018): 63-72.
"Le Luxe ou la quête du Saint Graal." Décisions Marketing 80 (2015): 9-17.
"Le soin en démesure alternatives pour des approches qualitatives de la relation de soin. Seli Arslan ed., 2023.
Le temps du management, entre plaisir et usure." In Temps de travail et GRH, edited by Jean-Yves Duyck and M.A. Villette, 279-301. Vuibert AGRH, 2009.
"Le temps du management, entre plaisir et usure." In Temps de travail et GRH, edited by Jean-Yves Duyck and M.A. Villette, 279-301. Vuibert AGRH, 2009.
"Le travail, la relation et la théorie historico-culturelle de l'activité." In Travail du soin, soin du travail, edited by Jean-Philippe Pierron, Didier Vinot and Elisa Chelle, 51-61. Seli Arslan, 2020.
"L'emploi des personnes handicapées." In Tous différents - Gérer la diversité dans l'entreprise, edited by Jean-Marie Peretti, 163-174. Eyrolles, 2006.
"Les carrières à l’université. Une approche par les modes d’engagement." Revue d'Anthropologie des Connaissances 8 (2014): 523-546.
"Les dynamiques du leadership dans les équipes de projet étudiantes. Proposition d'un programme de recherche." In Workshop International en Entrepreneuriat, Enseignement, formation et accompagnement dans le champ de l'Entrepreneuriat : Evaluation et perspectives. Dijon, France, 2011.
"Les émotions positives sont-elles prépondérantes pour expliquer l'attachement à la marque? Une application aux marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"Les émotions positives sont-elles prépondérantes pour expliquer l'attachement à la marque? Une application aux marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"Les études de marché." In Marketing, edited by Jean-Marc Ferrandi and Marie-Christine Lichtlé, 46-81. Paris: Dunod, 2014.
"Les impérialismes stériles de la théorie et de l’action." Expansion Management Review (2012): 74-75.
"Les jeunes diplömés de l'enseignement supérieur sont-ils des créateurs d'entreprise comme les autres ?" Gestion 2000 (2004): 39-55.
"Les jeunes et l’alimentation : mieux comprendre leurs motivations pour proposer des communications préventives plus efficaces." In 5ème journée internationale du Marketing de la Santé (JIMS 5). Lille, France, 2018.
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