276 resultats trouvés
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Résilience de la supply chain : digitaliser n'est pas qu'une question de technologie. The Conversation, 2020.
Quelles que soient ses évolutions, la chirurgie reste un travail d’équipe In The Conversation. The Conversation, 2022.
Quand la détresse des soignants provoque un refus de se faire vacciner In The Conversation., 2020.
Which consumers believe luxury must be expensive and why ? A cross-cultural comparison of motivations." Journal of Business Research 132 (2021): 301-313.
"When emotions help to explain affective relationships to brands." Journal of Marketing Trends 1 (2012): 19-27.
"When emotions help to explain affective relationships to brands." Journal of Marketing Trends 1 (2012): 19-27.
"What Is your PhD Worth? The Value of a PhD for Finding Employment outside of Academia." European Management Review 18, no. 2 (2021): 151-171.
"Vaccination antigrippale et intention vaccinale chez les infirmiers et aides-soignants en institution : impact de leurs perceptions des conditions de travail." Médecine et Maladies Infectieuses 49, no. 4 (2019): S139.
"The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame." Recherche et applications en Marketing (English Edition) 29 (2014): 89-109.
"Unveiling consumer preferences and intentions for co-created features of a combined diet and physical activity app: a cross-sectional study in four European countries." {JMIR} Human Factors (2023).
"Une meilleure compréhension du rôle et du mécanisme d’action des stimulations de l’imagerie mentale dans l’amélioration de la créativité d’utilisateurs «ordinaires»." Recherche et Applications en Marketing 31 (2016): 122-143.
"Un projet éditorial à la croisée des mondes." Entreprendre & Innover 27 (2015): 5-9.
"Trance-forming Collective Attention: How Interactions Can Support Attentional Structures. The Case of Hypnosis in Hospitals." M@n@gement 26, no. 1 (2023).
"Towards a micro conception of brand personality: An application for print media brands in a French context." Journal of Business Research 66 (2013): 897-903.
"Toward a better understanding of the phenomenon of ambivalence in the endorsement of sustainable luxury." Decisions Marketing 110 (2023): 217-246.
"Tangling with spaghetti : pedagogical lessons from games." The Academy of Management Learning and Education 8 (2009): 356-369.
"Situations problématiques d’accompagnement, posture herméneutique et place des émotions." Entreprendre & Innover 56 (2023): 50-64.
"Responsible tourist behaviour: The role of social engagement." Recherche et Applications en Marketing (English Edition) 30 (2015): 85-104.
"Relation au fournisseur : Impératif de multicanalité et gestion des émotions." Management & Avenir 72 (2014): 177-198.
"Réflexion sur la gestion de la dette : des textes fondateurs à la crise actuelle." Entreprise & Société 1 (2017): 152-167.
"Reducing maritime accidents in ships by tackling human error: a bibliometric review and research agenda." Journal of Shipping and Trade 6 (2021).
"Quand les marques de luxe utilisent des matériaux recyclés : regards croisés entre consommateurs et professionnels sur un effet de transgression." Décisions Marketing (2023): à paraître.
"Quand l'art-thérapie soigne les soignants : les effets des productions artistiques des patients sur la qualité de vie au travail des personnels soignants en cancérologie." Gérer et comprendre (2023): 14-29.
"Quand l’habit fait le moine les chefs des pôles hospitaliers : devenir des hydrides « malgré tout » ?" Gérer et comprendre Juin (2014): 4-13.
"Pursuing the concept of luxury : Introduction to the JBR Special Issue on "Luxury Marketing from Tradition to Innovation"." Journal of Business Research 69 (2016): 299-303.
"Proximités émotionnelle et relationnelle comme facteurs explicatifs du transfert de sens affectif entre marques de presse et marques." Recherche et Applications en Marketing 27 (2012): 31-55.
"Pédagogies actives et entrepreneuriat : quelle place dans nos enseignements ?" Revue de l'Entrepreneuriat 8 (2009): 1-15.
"Patrick Dargent : "Le partage est source de richesse"." L'Expansion Entrepreneuriat (2009): 56-57.
"Paradigmes et entrepreneuriat." Revue de l'Entrepreneuriat 4 (2005): 33-52.
"Organic vs. mechanistic coordination in distributed New Product Development (NPD) teams." Journal of Engineering and Technology Management 49 (2018): 4-21.
"Moving closer to the fabric of organizing visions : the case of a trade show." Journal of Strategic Information Systems 22 (2013): 1-25.
"Modeling the effects of place heritage and place experience on residents' behavioral intentions toward a city: a mediation analysis." Journal of Business Research 134 (2021): 428-442.
"A mixed-methods approach to understanding barriers and facilitators to healthy eating and exercise from five European countries: highlighting the roles of enjoyment, emotion and social engagement." Psychology & Health (2023): 1-28.
"A mixed-methods approach to identifying buyers’ competencies for enabling innovation." International Journal of Logistics Research and Applications in press (2022).
"Meta-luxury: Brands and the culture of excellence / Luxury strategy in action." Journal of Brand Management 19 (2012): 637-640.
"Measurement and segmentation of sport fans using brand association networks : Application to Union of European Football Associations (UEFA) Champions League (UCL)." Sport Management Review 18 (2015): 407-420.
"Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement." Journal of Brand Management 21 (2014): 236-253.
"Luxury watch possession and dispossession from father to son : A poisoned gift ?" Journal of Business Research 77 (2017).
"Is luxury sufficient to create brand desirability? A cross-cultural analysis of the relationship between luxury and dreams." Luxury Research Journal 1, no. 2 (2016): 110-127.
"Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands." Psychology and Marketing 35 (2018): 902-912.
"Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands." Psychology and Marketing 35 (2018): 902-912.
"Luxury and counterfeiting: Issues, challenges and prospects." Journal of Brand Management 19 (2012): 541-543.
"Les lecteurs sont-ils capables d’anthropomorphiser leur magazine? Une réponse par la méthode de triangulation." Management & Avenir 27 (2009): 54-72.
"Les jeunes diplömés de l'enseignement supérieur sont-ils des créateurs d'entreprise comme les autres ?" Gestion 2000 (2004): 39-55.
"Les impérialismes stériles de la théorie et de l’action." Expansion Management Review (2012): 74-75.
"Les carrières à l’université. Une approche par les modes d’engagement." Revue d'Anthropologie des Connaissances 8 (2014): 523-546.
"Le Luxe ou la quête du Saint Graal." Décisions Marketing 80 (2015): 9-17.
"Le bénéfice du tiers dans le "travail d'organisation" des cadres de santé." Santé Publique 30 (2018): 63-72.
"La résilience entrepreneuriale, un nouvel enjeu de formation ?" Revue française de gestion 8 (2020): 219-231.
"“A la recherche du temps perdu” : la transmission d’objets de luxe de père en fils, entre cadeau et fardeau." Décisions Marketing 80 (2015): 17-35.
"La proximité entre dirigeant et administrateurs peut-elle favoriser la performance de l’entreprise ?" Finance Contrôle Stratégie 20 (2017): [en ligne].
"La fabrication du « médico-éonomique » à l'hôpital français : une analyse de la littérature." Politiques et Management public 32 (2015): 241-264.
"La création d'entrperise par les jeunes diplômés est-elle vécue comme un jeu ?" Humanisme & Entreprise (2003): 21-32.
"L’usage des émotions négatives en communication de sante publique : Étude des effets de la peur, la culpabilité et la honte." Recherche et Applications en Marketing 29 (2014): 96-119.
"In search of new planets in the luxury galaxy." Journal of Business Research 77 (2017): 140-146.
"In quest of legitimacy : The theoretical and methodological foundations of entrepreneurship education research ." International Small Business Journal : Researching Entrepreneurship 34, no. 7 (2016): 895-904.
"Improving prediction with POS and PLS consistent estimations : An illustration." Journal of Business Research 69 (2016): 4675-4684.
"Improving Emergency Response Operations in Maritime Accidents using Social Media with Big Data Analytics: the MV Wakashio disaster case study." International Journal of Operations & Production Management 41, no. 9 (2021): 1544-1567.
"The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships." Journal of Retailing and Consumer Services 20 (2013): 429-438.
"Impact of digitalization on procurement: the case of robotic process automation." Supply Chain Forum: An International Journal 21, no. 3 (2020): 185-195.
"The Impact of Corporate Social Responsibility on Organizational Commitment : Exploring Multiple Mediation Mechanisms." Journal of Business Ethics 125 (2014): 563-580.
"The impact of brand penetration and awareness on luxury brand desirability : A cross country analysis of the relevance of the rarity principle." Journal of Business Research 83 (2018): 38-50.
"Identifier les individus créatifs par leur capacité d’imagerie mentale." Décisions Marketing 82 (2016): pages non encore précisées (article à paraître).
"Identification des compétences clés des acheteurs pour l’innovation dans les chaînes logistiques agroalimentaires." Logistique & Management (2021).
"How price display influences consumer luxury perceptions." Journal of Business Research 69 (2015): 341-348.
"Gender's perspective of role model influence on entrepreneurial behavioral beliefs." International Journal of Business 16 (2011): 182-206.
"Garder ou tomber la blouse? Analyse de la transition vers un rôle de médecin-gestionnaire au sein de deux établissements hospitaliers français." Journal de Gestion et Economie Médicales 6 (2012): 6-7.
""From Prada to Nada" : Consumers and their luxury products : A contrast between second-hand and first-hand luxury products." Journal of Business Research 102 (2019): 313-327.
"From endorsement to celebrity co-branding : Personality transfer." Journal of Brand Management 21 (2014): 273-285.
"The facets of consumer-based food label equity: Measurement, structure and managerial relevance." Journal of Retailing and Consumer Services (2021): in press.
"Evaluation de la marque de presse par son lecteur : Place et apport de la personnalité de la marque." Gestion 2000 28 (2012): 63-81.
"Entrepreneurship Education at the Crossroads: Challenging Taken-for-Granted Assumptions and Opening New Perspective." Journal of Management Inquiry 31, no. 2 (2022).
"Entrepreneurship Education at the Crossroads: Challenging Taken-for-Granted Assumptions and Opening New Perspective." Journal of Management Inquiry 31, no. 2 (2022).
"Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque ." Recherche et Applications en Marketing (French Edition) Online (2019).
"Effets des émotions et de la personnalité de la marque sur l’engagement du consommateur via les effets médiateurs de la confiance et de l’attachement à la marque ." Recherche et Applications en Marketing (French Edition) Online (2019).
"Editorial, Hybrid entrepreneurship : What news ?" Entreprendre & Innover (2017): 5-6.
"A Dutch-French comparison of dependence, trust and commitment in buyer supplier relationships: A purchasing portfolio approach." International Journal of Business and Globalisation 3 (2009): 353-373.
"Du télétravail à l’hybridité : une nouvelle manière de penser la gestion de nos organisations ?" Revue internationale de psychosociologie et de gestion des comportements organisationnels {XXIX} (2023): 5-22.
"Does digitalising the supply chain contribute to its resilience?" International Journal of Physical Distribution & Logistics Management (2020).
"Dis-moi où tu voyages … je te dirai quelles sont tes motivations : développement et application d’une nouvelle méthode de segmentation du choix des destinations touristiques." Décisions Marketing (2016).
"Consumer, brand, celebrity: Which congruency produces effective celebrity endorsements ?" Journal of Business Research 81 (2017): 96-106.
"Comportement responsable des touristes : le rôle de l'engagement social." Recherche et Applications en Marketing 30 (2015): 88-108.
"Comment faire éclore des talents d’entrepreneur." Expansion Management Review (2013): 100-108.
"Collaboration and Information Sharing in an Internal Supply Chain during an Innovation Project." Supply Chain Forum: An International Journal 14 (2013): 32-41.
"Cognitive outcomes of brand heritage: A signaling perspective." Journal of Business Research 85 (2018): 304-316.
"Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data." International Journal of Retail & Distribution Management 48, no. 4 (2020): 305-325.
"Career scripts in clusters : A social position approach." Human Relations 68 (2015): 1745-1767.
"Cadre de santé et gestion de projet d’amélioration de la qualité : analyse de l’action managériale à partir d’une formation-action à la gestion de projet." Recherche en soins infirmiers 2 (2016): 46-60.
"Beyond rarity : the paths of luxury desire : How luxury brands grow yet remain desirable." Journal of Product and Brand Management 25, no. 2 (2016): 120-133.
"A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of “ordinary” users." Recherche et Applications en Marketing (English Edition) 31, no. 3 (2016): 111-130.
"Behavior of nurses and nurse aides toward influenza vaccine: the impact of the perception of occupational working conditions." Human Vaccines & Immunotherapeutics 16, no. 5 (2020): 1125-1131.
"Assessing levers of guilt in luxury consumption: an international perspective." Journal of Product and Brand Management (2021).
"Ascension and decline of successful companies: a bibliometric study on the Icarus paradox." Revista Ibero-Americana de Estratégia / Iberoamerican Journal of Strategic Management 18, no. 1 (2019): 139-154.
"Apports des chaînages cognitifs à la segmentation des marchés." Décisions marketing 32 (2003): 31-43.
"Analyse empirique des points de blocage dans le processus de soutien à domicile des personnes fragiles." Journal de Gestion et Economie Médicales 34 (2016): 321-341.
"Adopting waste-prevention routines: The role of consumer concern for food waste." Appetite, no. 163 (2021): 105188.
"Academic Careers: The limits of the "boundaryless approach" and the power of promotion scripts." Human Relations 64 (2011): 971-996.
"À chacun son paradoxe, étude de la délégation des paradoxes organisationnels aux individus." Revue Française de Gestion 44 (2018): 115-126.
"Wine and its evocation : what wine evoke ? An exploratory qualitative study of the sense of wine consumption." In Annual AAWE Conference. Ithaca, Etats-Unis, 2018.
"When reciprocity between suppliers and buyers conduct to radical co-innovation." In 24th IPSERA Conference. Amsterdam, Pays-Bas, 2015.
"What drives lead users to become user entrepreneurs? An exploratory study of motivations." In The R&D Management Conference, Grenoble Ecole Management. Grenoble, France, 2012.
"Vers une nouvelle compréhension de l’influence des leaders d’opinion en marketing." In 25ème Congrès de l’Association Française du Marketing (AFM). Londres, Royaume-Uni, 2009.
"Variations on Values : Embedded risks in evaluations." In Financial Reporting Workshop. Verona, Italie, 2014.
"Une nouvelle mesure d'affinité basée sur la personnalité des marques et des marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"Une nouvelle mesure d'affinité basée sur la personnalité des marques et des marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes." In 2010 Society for Marketing Advances (SMA) Conference, Going Green Best Marketing Practices for a Global Wordl. Atlanta, Etats-Unis, 2010.
"Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes." In 2010 Society for Marketing Advances (SMA) Conference, Going Green Best Marketing Practices for a Global Wordl. Atlanta, Etats-Unis, 2010.
"Unconventional celebrities in the sphere of sustainable luxury: a study around the effect of influencer endorsement on luxury brand charisma." In Academy of Marketing Science ({AMS}) Annual Conference 2023., 2023.
"Un outil pour surmonter la surcharge d'information de la veille stratégique." In 7th Colloque International Veille Stratégique Scientifique & Technologique (V.S.S.T'.2013). Nancy, France, 2013.
"Toward a theoretical model of branded chatbot adoption, a bibliometric and machine learning perspective: an abstract." In Optimistic Marketing in Challenging Times: Serving Ever-Shifting Customer Needs, edited by Bruna Jochims and Juliann Allen, 181-182. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature Switzerland, 2023.
"Toward a Theoretical Model of Brand Chatbot Adoption, a Bibliometric and Machine Learning Perspective: An abstract." In Academy of Marketing Science Annual Conference., 2022.
"Tourist responsible behavior : the role of social engagement." In AMS World Marketing Congress. Paris, France, 2016.
"Theorization as a cognitive and political resource for the translation and institutionalization of new ideas in a mature field." In 34th EGOS Colloquium (European Group for Organizational Studies). Tallinn, Estonie, 2018.
"Terroir, My Beautiful Terroir, Why Do I Love Your Wine so Much?” A Quantitative Study Assessing Terroir’s Ability to Increase Brand Relationship Quality." In American Marketing Association. San Francisco, United States, 2020.
"Terroir and its Evocation : what a Wine Terroir of Origin evokes ? An Exploraty Qualitative Study of the Meanings of Wine Consumption." In 2019 AMS Annual Conference - Academy of Marketing Science. Vancouver, Canada, 2019.
"Terroir and its Evocation: What a Wine Terroir of Origin Evokes? An Exploratory Qualitative." In 35ème Colloque International de l'Association Française du Marketing (AFM). Le Havre, France, 2019.
"Symposium GRH en PME - Hommage au Professeur Mahé de Boislandelle." In 33e Congrès AGRH. Brest, France, 2022.
"Symposium GRH en PME - Hommage au Professeur Mahé de Boislandelle." In 33e Congrès AGRH. Brest, France, 2022.
"stimuler les capacités créatives des utilisateurs enrôlés dans des processus de co-création : l'effet du type de stimulation de l'activité d'imagerie mentale." In 30ème Congrès International de l'Association Française du Marketing (AFM). Marrakech, Maroc, 2015.
"Speaking up in brand activism : the impact of perceived brand legitimacy on consumer behavior." In 24th World Marketing Congress ({WMC})., 2023.
"“Since When?” Brand Heritage’s Signaling Effects." In 21st Academy of Marketing Science (AMS). Porto, Portugal, 2018.
"Should I Consume It? Dis-identifying the Self from Alcoholic Brands for Youth Drinking Behaviors." In 4ème Journée de Recherche en Marketing. Mons, Belgique, 2018.
"Self-reinforcing processes between careers and clusters. A career script approach." In 28th EGOS colloquium, Design!?. Helsinki, Finlande, 2012.
"Sécurisation des parcours professionnels : des Scop exemplaires ?" In Colloque de l’Association d’Economie Sociale. Grenoble, France, 2014.
"The role of mental imagery in improving user creativity." In 14th international open and user innovation conference. Boston, Etats-Unis, 2016.
"Risk and safety in maritime transport: A review and agenda for research." In World of Shipping Portugal An International Research Conference on Maritime Affairs. Portugal, 2021.
"Reducing tanker accidents by tackling human error: a systematic literature review and future research agenda." In World of Shipping Portugal An International Research Conference on Maritime Affairs. Portugal, 2021.
"Quelles sont les motivations des lead-users à devenir entrepreneurs ? Une étude exploratoire." In 2ème colloque européen Innovation et Commerce, « Repenser le design de la fonction commerciale à l’ère du cross-canal », IAE Gustave Eiffel, Université Paris Est Créteil (UPEC). Paris, France, 2014.
"Quel bénéfice tirer de l’association Marque Commerciale/Marque Media? Une nouvelle mesure qualitative." In Institut de Recherche et d’Etudes Publicitaires (IREP), Medias 2009: Marques Medias et Medias Marques. Paris, France, 2009.
"Quel bénéfice tirer de l’association Marque Commerciale/Marque Media? Une nouvelle mesure qualitative." In Institut de Recherche et d’Etudes Publicitaires (IREP), Medias 2009: Marques Medias et Medias Marques. Paris, France, 2009.
"Quand l'habit fait le moine. Les chefs de pôle hospitaliers : devenir un hydride « malgré tout » ?" In Congrès Association de Recherche Appliquée au Management des Organisations de Santé (ARAMOS 2012). Paris, France, 2012.
"Quand les émotions permettent d'expliquer les relations affectives aux marques…." In 9th International Congress Marketing Trends Congress. Venise, Italie, 2010.
"Quand les émotions permettent d'expliquer les relations affectives aux marques…." In 9th International Congress Marketing Trends Congress. Venise, Italie, 2010.
"Psychological Distancing with Hedonic Products and their Consumption." In AMS Annual Conference. Vancouver, Canada, 2019.
"Prévention de la surconsommation d'alcool au sein des grandes écoles françaises: l'effet boomerang des messages soulignant la vulnérabilité perçue." In {1ère Journée Internationale du Marketing Santé. Lille, France, 2010.
"Prestigieux et engagés : la double casquette des célébrités sur le visage du luxe durable." In Congrès de l'Association Française du Marketing (AFM). Tunis, Tunisie, 2022.
"The place for patient and healthcare providers’ narratives in healthcare organizational processes: the case of palliative care." In EGOS. Vienne, Autriche, 2022.
"Performing Information Technology pre-adoption: How organization, industry and society matter." In 29th EGOS colloquium,Bridging Continents, Cultures and Worldviews. Montréal, Canada, 2013.
"Passion for the Brand and Consumer Brand Relationships." In Conference of the Australian and New Zealand Marketing Academy (ANZMAC 2010), Doing More with Less, University of Canterbury. Christchurch, Nouvelle-Zélande, 2010.
"Passion for a Brand: Concept and Consequences." In 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior. La Londe Les Maures, France, 2011.
"Paradox Management Delegation: Inter and Intra-Individual Variability." In 26th EGOS Colloquium. Lisbonne, Portugal, 2010.
"Online Reputation Scale Development." In Academy of Marketing Science (AMS World Marketing Congress). Paris, France, 2016.
"A New Affinity Measure based on the Personality of Brands and Newspaper/Magazine Brands: A French Perspective." In 50th Society for Marketing Advances (SMA) Conference, Leading the way yesterday, today and tomorrow. Orlando, Etats-Unis, 2012.
"A New Affinity Measure based on the Personality of Brands and Newspaper/Magazine Brands: A French Perspective." In 50th Society for Marketing Advances (SMA) Conference, Leading the way yesterday, today and tomorrow. Orlando, Etats-Unis, 2012.
"A multi-method study on ICAs user experiences and brand relationships: an abstract." In Academy of Marketing Science ({AMS}) Annual Conference 2023., 2023.
"Is mental imagery ability an element for identifying creative consumers." In French-Austrian-German Workshop on Consumer Behavior. Innsbruck, Autriche, 2012.
"The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management." In Academy of Marketing Science (AMS Annual Conference). Nouvelle Orléans, Etats-Unis, 2018.
"Measurement in financial reporting : the limits of theory." In International Accounting Association for Educational Research (IAAER). Firenze, Italie, 2014.
"Luxury watch possession and dispossession from father to son: A poisoned gift?" In Monaco Symposium on Luxury. Monaco, Monaco, 2016.
"Luxury Fashion Brand Equity: A New Approach Applied to Luxury Brands." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Les politiques de rémunérations dans les Scop : quelle originalité ?" In Colloque de l’Association d’Economie Sociale. Grenoble, France, 2014.
"Les outils éthiques des multinationales à l’épreuve de la diversité culturelle." In Conférence Annuelle Atlas-AFMI. Antananarivo, Madagascar, 2017.
"Les nouvelles égéries du luxe durable : quels effets des influenceurs sur le charisme des marques de luxe ?" In 39ème Congrès International de l'Association Française du Marketing., 2023.
"Les jeunes et l’alimentation : mieux comprendre leurs motivations pour proposer des communications préventives plus efficaces." In 5ème journée internationale du Marketing de la Santé (JIMS 5). Lille, France, 2018.
"Les émotions positives sont-elles prépondérantes pour expliquer l'attachement à la marque? Une application aux marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"Les émotions positives sont-elles prépondérantes pour expliquer l'attachement à la marque? Une application aux marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"Les dynamiques du leadership dans les équipes de projet étudiantes. Proposition d'un programme de recherche." In Workshop International en Entrepreneuriat, Enseignement, formation et accompagnement dans le champ de l'Entrepreneuriat : Evaluation et perspectives. Dijon, France, 2011.
"La supply chain collaborative comme vecteur d’amélioration du processus d’innovation : une étude de cas dans une entreprise agro-alimentaire." In Rencontres Internationales de la Recherche en Logistique (RIRL). Marseille, France, 2014.
"La prévention des risques psycho-sociaux à l’hôpital : histoires de rendez-vous manqués." In 29ème Congrès de l'Association de Gestion des Ressources Humaines (AGRH). Lyon, France, 2018.
"La présence d'exemples dans les briefs créatifs : source d'amélioration de la production créative, du rôle personnel perçu et du plaisir ? ." In 33ème Congrès International de l’Association Française du Marketing (AFM). Tours, France, 2017.
"La mesure de la personnalité comme outil d’aide au positionnement et à la segmentation des supports presse." In 26ème Congrès de l’Association Française du Marketing (AFM). Le Mans, France, 2010.
"La marque et le design comme vecteurs d’innovation : le rôle du capital innovation de la marque." In 35ème Colloque International de l'Association Française du Marketing (AFM). Le Havre, France, 2019.
"La haine envers la marque: étude exploratoire grâce au protocole du mur d'images en ligne." In 33ème Colloque International de l'Association Française du Marketing (AFM). Tours, France, 2017.
"La gestion de projet "ordinaires" par les cadres de santé : le bénéfice d'un tiers." In 2ème Colloque Association de Recherche Appliquée au Management des Organisations de Santé (ARAMOS). Marseille, France, 2014.
"La gestion de projet « ordinaires » par les cadres de santé : entre connaissance intime et bénéfice d'un tiers." In Association de Recherche Appliquée au Management des Organisations de Santé (ARAMOS). Marseille, France, 2014.
"L’influence des émotions dans les domaines de la marque et des supports presse media." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.
"L’influence de la forme donnée à un test de concept sur son attractivité - explication par l’imagerie mentale." In 32ème Congrès International de l’Association Française du Marketing (AFM). Lyon, France, 2016.
"L’e-réputation du point de vue client: Proposition d’un model explicatif ?" In 32ème Colloque International de l'Association Française du Marketing (AFM). Lyon, France, 2016.
"Investigating The Interplay Between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital." In 47th European Marketing Association Conference (EMAC). Glasgow, Royaume-Uni, 2018.
"The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands." In 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge. Orlando, Etats-Unis, 2013.
"The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands." In 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge. Orlando, Etats-Unis, 2013.
"The intensity of use of ICT tools for collaborative NPD with suppliers." In 24th International Innovation and Product Development Management Conférence (IPDMC). Reykjavik, Islande, 2017.
"An Integrated Model of Online Reputation: A Customer Perspective." In European Marketing Academy (EMAC). Oslo, Norvège, 2016.
"The institutionalization of new ideas in mature field : Theorization as representational and political resources for translation." In EGOS. Tallins, Estonie, 2018.
"The influence of emotions on brand relationships: a french look." In 2011 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2011.
"The influence of emotions on brand relationships: a french look." In 2011 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2011.
"The influence of design on luxury brand love." In Global Marketing Conference (GMC). Tokyo, Japon, 2018.
"The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands." In 1er Colloque International Luxe et Contrefaçon : Défis, Enjeux et Perspectives. Genève, Suisse, 2011.
"The Impact of Psychological Distance for Hedonic Luxury Pursuits." In 6th International Consumer Brand Relationships Conference. Cancun, Mexique, 2019.
"The Impact of Price Display on Luxury Perceptions." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"The Impact of Corporate Social Responsibility on Organizational Commitment: A Non Linear Mixture REBUS Approach." In 7th International Conference on Partial Least Squares and Related Methods (PLS 2012). Houston, Etats-Unis, 2012.
"Impact of climate change on the revenue of wine companies in the Bordeaux Region." In Wine Economics & Business Symposium. Bordeaux, France, 2022.
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