276 resultats trouvés
Auteur Titre Type [ Année] Filtres: Première Lettre Du Nom De Famille est V [Clear All Filters]
Dynamisme entrepeneurial et croissance économique : une comparaison France-USA." In Histoire d'entreprendre - les réalités de l'entrepreneuriat, edited by T. Verstraete, 33-48. {EMS, Editions Management et Société, 2000.
"Apports des chaînages cognitifs à la segmentation des marchés." Décisions marketing 32 (2003): 31-43.
"La création d'entrperise par les jeunes diplômés est-elle vécue comme un jeu ?" Humanisme & Entreprise (2003): 21-32.
"Les jeunes diplömés de l'enseignement supérieur sont-ils des créateurs d'entreprise comme les autres ?" Gestion 2000 (2004): 39-55.
"Paradigmes et entrepreneuriat." Revue de l'Entrepreneuriat 4 (2005): 33-52.
"L'emploi des personnes handicapées." In Tous différents - Gérer la diversité dans l'entreprise, edited by Jean-Marie Peretti, 163-174. Eyrolles, 2006.
"Cohérence et complétude des échelles d'Ambroise et de Valette-Florence et de de Barnier appliquées à l amesure de la personnalité des marques et des supports de presse." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.
"Cohérence et complétude des échelles d'Ambroise et de Valette-Florence et de de Barnier appliquées à l amesure de la personnalité des marques et des supports de presse." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.
"Du financement au contrôle de l'entreprise, une réflexion à partir de la tradition en comptabilité dynamique." In La genèse de la décision : chiffres privés, chiffres publics dans la France du XX e Siècle, edited by Béatrice Touchelay and P. Verheyde. Editions Bière, 2009.
"A Dutch-French comparison of dependence, trust and commitment in buyer supplier relationships: A purchasing portfolio approach." International Journal of Business and Globalisation 3 (2009): 353-373.
"Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles." In 2009 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2009.
"Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles." In 2009 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2009.
"The feeling of love toward a brand: Concept and measurement." In Advances in Consumer Research., 2009.
"Garder ou tomber la blouse: Le rôle pour analyser le changement." In 20ème Congrès de l'Association Francophone de la Gestion des Ressources Humaines (AGRH). Toulouse, France, 2009.
"Implication des managers de rayon dans l’organisation: Vers une typologie." In Le management des ressources humaines dans la Grande Distribution, edited by C. Vignon, 125-140. AGRH-Vuibert, 2009.
"Intention entrepreneuriale: Cas des étudiants algériens." In Ordre et désordre : Imbrication et complémentarité des notions d'ordre et de désordre, edited by A. Vernay and C. Hug, 205-218. L'Harmattan, 2009.
"L’influence des émotions dans les domaines de la marque et des supports presse media." In 7ème Colloque international de l'Association Tunisienne de Marketing. Hammamet, Tunisie, 2009.
"Le temps du management, entre plaisir et usure." In Temps de travail et GRH, edited by Jean-Yves Duyck and M.A. Villette, 279-301. Vuibert AGRH, 2009.
"Le temps du management, entre plaisir et usure." In Temps de travail et GRH, edited by Jean-Yves Duyck and M.A. Villette, 279-301. Vuibert AGRH, 2009.
"Les lecteurs sont-ils capables d’anthropomorphiser leur magazine? Une réponse par la méthode de triangulation." Management & Avenir 27 (2009): 54-72.
"Mettre en œuvre et évaluer les stratégies "développement durable". Management Prospective Editions, 2009.
Patrick Dargent : "Le partage est source de richesse"." L'Expansion Entrepreneuriat (2009): 56-57.
"Pédagogies actives et entrepreneuriat : quelle place dans nos enseignements ?" Revue de l'Entrepreneuriat 8 (2009): 1-15.
"Quel bénéfice tirer de l’association Marque Commerciale/Marque Media? Une nouvelle mesure qualitative." In Institut de Recherche et d’Etudes Publicitaires (IREP), Medias 2009: Marques Medias et Medias Marques. Paris, France, 2009.
"Quel bénéfice tirer de l’association Marque Commerciale/Marque Media? Une nouvelle mesure qualitative." In Institut de Recherche et d’Etudes Publicitaires (IREP), Medias 2009: Marques Medias et Medias Marques. Paris, France, 2009.
"Tangling with spaghetti : pedagogical lessons from games." The Academy of Management Learning and Education 8 (2009): 356-369.
"Vers une nouvelle compréhension de l’influence des leaders d’opinion en marketing." In 25ème Congrès de l’Association Française du Marketing (AFM). Londres, Royaume-Uni, 2009.
"Aspects of innovative process on creative problem solving." In WSEAS multiconference. Bucarest, Roumanie, 2010.
"Aspects of innovative process on creative problem solving." In WSEAS multiconference. Bucarest, Roumanie, 2010.
"Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
"Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions." In Association for Consumer Research (ACR) Annual Conference. Jacksonville, Etats-Unis, 2010.
"Gestion des compétences en PME de haute technologie." In La GRH dans les PME, edited by P. Louart and M. C. Vilette, 169-173. Vuibert, 2010.
"L’influence du statut du consommateur sur sa perception de la personnalité de la marque, sa confiance et son engagement." In Relations à la marque et marques de la relation. Regards croisés sur le management relationnel de la marque, edited by D. Dumont and Noël Albert, 65-88. L’Harmattan, 2010.
"La mesure de la personnalité comme outil d’aide au positionnement et à la segmentation des supports presse." In 26ème Congrès de l’Association Française du Marketing (AFM). Le Mans, France, 2010.
"La perception des clients vs celle des employés dans l’évaluation du capital marque de la banque : l’influence des traits de personnalité et des émotions ressenties." In Relations à la marque et marques de la relation. Regards croisés sur le management relationnel de la marque, edited by D. Dumont and Noël Albert, 89-114. L’Harmattan, 2010.
"Les médias ont-ils une personnalité à l’image de la personnalité humaine ?" In Entre Communautés et Mobilité: Une approche interdisciplinaire, edited by S. Agostinelli, D. Augey and F. Laurie, 37-56. Presses de l'Ecole des mines, 2010.
"Paradox Management Delegation: Inter and Intra-Individual Variability." In 26th EGOS Colloquium. Lisbonne, Portugal, 2010.
"Passion for the Brand and Consumer Brand Relationships." In Conference of the Australian and New Zealand Marketing Academy (ANZMAC 2010), Doing More with Less, University of Canterbury. Christchurch, Nouvelle-Zélande, 2010.
"Prévention de la surconsommation d'alcool au sein des grandes écoles françaises: l'effet boomerang des messages soulignant la vulnérabilité perçue." In {1ère Journée Internationale du Marketing Santé. Lille, France, 2010.
"Quand les émotions permettent d'expliquer les relations affectives aux marques…." In 9th International Congress Marketing Trends Congress. Venise, Italie, 2010.
"Quand les émotions permettent d'expliquer les relations affectives aux marques…." In 9th International Congress Marketing Trends Congress. Venise, Italie, 2010.
"Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes." In 2010 Society for Marketing Advances (SMA) Conference, Going Green Best Marketing Practices for a Global Wordl. Atlanta, Etats-Unis, 2010.
"Understanding the Relationship between Readers and Press Title Brands: The Existence of Evaluative and Emotional Routes." In 2010 Society for Marketing Advances (SMA) Conference, Going Green Best Marketing Practices for a Global Wordl. Atlanta, Etats-Unis, 2010.
" Academic Careers: The limits of the "boundaryless approach" and the power of promotion scripts." Human Relations 64 (2011): 971-996.
"Brand passion: exploring consumer/brand relationship antecedents and outcomes." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
"Brand passion: Exploring consumer/brand relationship antecedents and outcomes." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
"The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs." In 2nd International Colloquium on Consumer-Brand Relationships. Orlando, Etats-Unis, 2011.
"Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting." In 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior. La Londe Les Maures, France, 2011.
"El creador del empresa: Un manipulador primitivo?" In Educación Empresarial : Desarrollo, Innovacion y Cultura Empresarial, edited by R. Varela, 209-220. Vol. 2. Universidad Icesi, 2011.
"Entre le sthétoscope et le compte de résultat : Que disent les médecins-gestionnaires sur leur gestion des paradoxes ?" In XXème Conférence de l’Association Internationale de Management Stratégique (AIMS). Nantes, France, 2011.
"Gender's perspective of role model influence on entrepreneurial behavioral beliefs." International Journal of Business 16 (2011): 182-206.
"How should perceptions of luxury be measured? A comparison of three luxury scales in a French setting." In Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera. Lugano, Suisse, 2011.
"Identifying determinants of tourist destination choice. An exploratory study of brand personality and emotions." In Travel and Tourism Research Association (TTRA) European Chapter Conference, Creativity and innovation in tourism. Archamps, France, 2011.
"Identifying determinants of tourist destination choice. An exploratory study of brand personality and emotions." In Travel and Tourism Research Association (TTRA) European Chapter Conference, Creativity and innovation in tourism. Archamps, France, 2011.
"The impact of step-down line extension on consumer-brand relationships: A risky strategy for luxury brands." In 1er Colloque International Luxe et Contrefaçon : Défis, Enjeux et Perspectives. Genève, Suisse, 2011.
"The influence of emotions on brand relationships: a french look." In 2011 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2011.
"The influence of emotions on brand relationships: a french look." In 2011 Society for Marketing Advances (SMA) Conference. Nouvelle Orléans, Etats-Unis, 2011.
"Les dynamiques du leadership dans les équipes de projet étudiantes. Proposition d'un programme de recherche." In Workshop International en Entrepreneuriat, Enseignement, formation et accompagnement dans le champ de l'Entrepreneuriat : Evaluation et perspectives. Dijon, France, 2011.
"Passion for a Brand: Concept and Consequences." In 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior. La Londe Les Maures, France, 2011.
"Créativité et capacité d'imagerie mentale : validation d'une relation." In 28ème Congrès de l’Association Française du Marketing (AFM). Brest, France, 2012.
"ESSILOR élargit sa vision par la veille anticipative stratégique." In 11ème Forum Européen Intelligence Economique et Stratégique (IES2012), De l'urgence à l'anticipation. Les défis de l'intelligence économique. Lille, France, 2012.
"Etudes de marché. Vuibert, 2012.
Evaluation de la marque de presse par son lecteur : Place et apport de la personnalité de la marque." Gestion 2000 28 (2012): 63-81.
"Garder ou tomber la blouse? Analyse de la transition vers un rôle de médecin-gestionnaire au sein de deux établissements hospitaliers français." Journal de Gestion et Economie Médicales 6 (2012): 6-7.
"The Impact of Corporate Social Responsibility on Organizational Commitment: A Non Linear Mixture REBUS Approach." In 7th International Conference on Partial Least Squares and Related Methods (PLS 2012). Houston, Etats-Unis, 2012.
"La RSE aujourd'hui." In Management et Sociétés – Mutations et Ruptures, edited by Alain-Charles Martinet, 69-81. Fnege-Vuibert, 2012.
"Les émotions positives sont-elles prépondérantes pour expliquer l'attachement à la marque? Une application aux marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"Les émotions positives sont-elles prépondérantes pour expliquer l'attachement à la marque? Une application aux marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"Les impérialismes stériles de la théorie et de l’action." Expansion Management Review (2012): 74-75.
"Luxury and counterfeiting: Issues, challenges and prospects." Journal of Brand Management 19 (2012): 541-543.
"Management de projet." In Systèmes d'Information Organisationnels, edited by P. Vidal and P. Planeix. Pearson, 2012.
"Is mental imagery ability an element for identifying creative consumers." In French-Austrian-German Workshop on Consumer Behavior. Innsbruck, Autriche, 2012.
"Meta-luxury: Brands and the culture of excellence / Luxury strategy in action." Journal of Brand Management 19 (2012): 637-640.
"A New Affinity Measure based on the Personality of Brands and Newspaper/Magazine Brands: A French Perspective." In 50th Society for Marketing Advances (SMA) Conference, Leading the way yesterday, today and tomorrow. Orlando, Etats-Unis, 2012.
"A New Affinity Measure based on the Personality of Brands and Newspaper/Magazine Brands: A French Perspective." In 50th Society for Marketing Advances (SMA) Conference, Leading the way yesterday, today and tomorrow. Orlando, Etats-Unis, 2012.
"Proximités émotionnelle et relationnelle comme facteurs explicatifs du transfert de sens affectif entre marques de presse et marques." Recherche et Applications en Marketing 27 (2012): 31-55.
"Quand l'habit fait le moine. Les chefs de pôle hospitaliers : devenir un hydride « malgré tout » ?" In Congrès Association de Recherche Appliquée au Management des Organisations de Santé (ARAMOS 2012). Paris, France, 2012.
"Self-reinforcing processes between careers and clusters. A career script approach." In 28th EGOS colloquium, Design!?. Helsinki, Finlande, 2012.
"Une nouvelle mesure d'affinité basée sur la personnalité des marques et des marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"Une nouvelle mesure d'affinité basée sur la personnalité des marques et des marques de presse." In 11th International Congress Marketing Trends Congress. Venise, Italie, 2012.
"What drives lead users to become user entrepreneurs? An exploratory study of motivations." In The R&D Management Conference, Grenoble Ecole Management. Grenoble, France, 2012.
"When emotions help to explain affective relationships to brands." Journal of Marketing Trends 1 (2012): 19-27.
"When emotions help to explain affective relationships to brands." Journal of Marketing Trends 1 (2012): 19-27.
"Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment." In XVI Academy of Marketing, Science World Marketing Congress. Melbourne, Australie, 2013.
"Affective Meaning Transfer between Brands and Print Media Brands in a French Setting: The role of Emotions, Attachment and Affective Commitment." In XVI Academy of Marketing, Science World Marketing Congress. Melbourne, Australie, 2013.
"Career scripts within a cluster: A social position approach." In 29th EGOS colloquium,Bridging Continents, Cultures and Worldviews. Montréal, Canada, 2013.
"Collaboration and Information Sharing in an Internal Supply Chain during an Innovation Project." Supply Chain Forum: An International Journal 14 (2013): 32-41.
"Collaboration et partage d’information dans une chaîne logistique interne lors d’un projet d’innovation de produit." In 4ème Journée Thématique Systèmes d’Information LOgistique et INnovation (SILOGIN 2013). Saint-Nazaire, France, 2013.
"Collaboration et partage d’information dans une chaîne logistique interne lors d’un projet d’innovation de produit." In SILOGIN. Saint-Nazaire, France, 2013.
"Comment faire éclore des talents d’entrepreneur." Expansion Management Review (2013): 100-108.
"Culture and luxury: An analysis of luxury perceptions across frontiers." In Luxury Marketing: A Challenge for Theory and Practice, edited by K. Wiedmann and N. Hennigs, 37-56. Springer Gable, 2013.
"Employees’ Response to Corporate Social Responsibility: An Application of A Non Linear Mixture REBUS Approach, New Perspectives in Partial Least Squares and Related Methods." In New Perspectives in Partial Least Squares and Related Methods Springer Proceedings in Mathematics & Statistics, edited by Hana Abdo, V. Chin, Esposito Vinzi, G. Russolillo and L. Trinchera, 257-268. Springer, 2013.
"Employees’ Response to Corporate Social Responsibility: An Application of A Non Linear Mixture REBUS Approach, New Perspectives in Partial Least Squares and Related Methods." In New Perspectives in Partial Least Squares and Related Methods Springer Proceedings in Mathematics & Statistics, edited by Hana Abdo, V. Chin, Esposito Vinzi, G. Russolillo and L. Trinchera, 257-268. Springer, 2013.
"Hybrids in public organizations: A compartmentalized appropriation of a (expected) hybrid role." In 29th EGOS colloquium,Bridging Continents, Cultures and Worldviews. Montréal, Canada, 2013.
"The impact of salespeople's relational behaviors and organizational fairness on customer loyalty: An empirical study in B-to-B relationships." Journal of Retailing and Consumer Services 20 (2013): 429-438.
"The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands." In 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge. Orlando, Etats-Unis, 2013.
"The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands." In 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge. Orlando, Etats-Unis, 2013.
"Introduction: Entrepreneurial research, toward conceptual richness and methodological diversity." In Conceptual richness and methodological diversity in Entrepreneurship, edited by Alain Fayolle, Paula Kyrö, T. Mets and U. Venesaar, 1-11. Edward Elgar Publishing, 2013.
"Introduction: Entrepreneurial research, toward conceptual richness and methodological diversity." In Conceptual richness and methodological diversity in Entrepreneurship, edited by Alain Fayolle, Paula Kyrö, T. Mets and U. Venesaar, 1-11. Edward Elgar Publishing, 2013.
"Marketplace Lifestyles in an Age of Social Media: Concepts and Methods. M. E. Sharpe, 2013.
Moving closer to the fabric of organizing visions : the case of a trade show." Journal of Strategic Information Systems 22 (2013): 1-25.
"Performing Information Technology pre-adoption: How organization, industry and society matter." In 29th EGOS colloquium,Bridging Continents, Cultures and Worldviews. Montréal, Canada, 2013.
"A social network approach to a better understanding of the survival-growth phase of innovative new ventures." In Conceptual richness and methodological diversity in Entrepreneurship, edited by Alain Fayolle, Paula Kyrö, T. Mets and U. Venesaar, 232-256. Edward Elgar Publishing, 2013.
"Towards a micro conception of brand personality: An application for print media brands in a French context." Journal of Business Research 66 (2013): 897-903.
"Un outil pour surmonter la surcharge d'information de la veille stratégique." In 7th Colloque International Veille Stratégique Scientifique & Technologique (V.S.S.T'.2013). Nancy, France, 2013.
"Are You Really Sure to Stretch Luxury Brands Down the Market?" In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Back to the Future: When Brand Nostalgia Improves Consumers." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Back to the future: When brand nostalgia improves consumers' relationships to luxury brands." In Monaco Symposium on Luxury. Monaco, Monaco, 2014.
"Beyond Rarity: The Paths to Luxury Desire." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Brand nostalgia and consumers’relationship to luxury brands: a continuous and categorical moderated mediation approach." In 8th International Conference on Partial Least Squares and Related Methods. Paris, France, 2014.
"CEO Power Characteristics and Financial Distress Risk: evidence from France." In 31st International French Finance Association Conference (AFFI). Aix-en-Provence, France, 2014.
"Créativité des individus « ordinaires » : l’imagerie mentale comme levier d’amélioration." In 30ème Congrès de l’Association Française du Marketing (AFM). Montpellier, France, 2014.
"Feedback effects of step-down line extensions: Chain of effects from brand prestige and self-brand connections to brand commitment." In North American Marketing Association Conference. Etats-Unis, 2014.
"From endorsement to celebrity co-branding : Personality transfer." Journal of Brand Management 21 (2014): 273-285.
"The Impact of Corporate Social Responsibility on Organizational Commitment : Exploring Multiple Mediation Mechanisms." Journal of Business Ethics 125 (2014): 563-580.
"The Impact of Price Display on Luxury Perceptions." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"L’usage des émotions négatives en communication de sante publique : Étude des effets de la peur, la culpabilité et la honte." Recherche et Applications en Marketing 29 (2014): 96-119.
"La gestion de projet « ordinaires » par les cadres de santé : entre connaissance intime et bénéfice d'un tiers." In Association de Recherche Appliquée au Management des Organisations de Santé (ARAMOS). Marseille, France, 2014.
"La gestion de projet "ordinaires" par les cadres de santé : le bénéfice d'un tiers." In 2ème Colloque Association de Recherche Appliquée au Management des Organisations de Santé (ARAMOS). Marseille, France, 2014.
"La supply chain collaborative comme vecteur d’amélioration du processus d’innovation : une étude de cas dans une entreprise agro-alimentaire." In Rencontres Internationales de la Recherche en Logistique (RIRL). Marseille, France, 2014.
"Les carrières à l’université. Une approche par les modes d’engagement." Revue d'Anthropologie des Connaissances 8 (2014): 523-546.
"Les études de marché." In Marketing, edited by Jean-Marc Ferrandi and Marie-Christine Lichtlé, 46-81. Paris: Dunod, 2014.
"Les politiques de rémunérations dans les Scop : quelle originalité ?" In Colloque de l’Association d’Economie Sociale. Grenoble, France, 2014.
"Luxury Fashion Brand Equity: A New Approach Applied to Luxury Brands." In Monaco Symposium on Luxury: From Tradition to Innovation. Monaco, Monaco, 2014.
"Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement." Journal of Brand Management 21 (2014): 236-253.
"Measurement in financial reporting : the limits of theory." In International Accounting Association for Educational Research (IAAER). Firenze, Italie, 2014.
"Quand l’habit fait le moine les chefs des pôles hospitaliers : devenir des hydrides « malgré tout » ?" Gérer et comprendre Juin (2014): 4-13.
"Quelles sont les motivations des lead-users à devenir entrepreneurs ? Une étude exploratoire." In 2ème colloque européen Innovation et Commerce, « Repenser le design de la fonction commerciale à l’ère du cross-canal », IAE Gustave Eiffel, Université Paris Est Créteil (UPEC). Paris, France, 2014.
"Relation au fournisseur : Impératif de multicanalité et gestion des émotions." Management & Avenir 72 (2014): 177-198.
"Sécurisation des parcours professionnels : des Scop exemplaires ?" In Colloque de l’Association d’Economie Sociale. Grenoble, France, 2014.
"The use of negative emotions in health communication messages: Study of the effects of fear, guilt, and shame." Recherche et applications en Marketing (English Edition) 29 (2014): 89-109.
"Variations on Values : Embedded risks in evaluations." In Financial Reporting Workshop. Verona, Italie, 2014.
"Career scripts in clusters : A social position approach." Human Relations 68 (2015): 1745-1767.
"Comportement responsable des touristes : le rôle de l'engagement social." Recherche et Applications en Marketing 30 (2015): 88-108.
"Customer-Based Online Reputation: a Preliminary Approach?" In Society for Marketing Advances (SMA). San Antonio, Etats-Unis, 2015.
"E-Corporate Reputation from the Customer Perspective : a Preliminary Approach." In International Research Meeting in Business and Management. Nice, France, 2015.
"Etudes de marché. Paris: Vuibert, 2015.
Etudes de marché. Vuibert, 2015.
From early supplier involvement toward early purchasing involvement : Story of a radical co-innovation in the energy industry." In 31th Annual IMP Conference. Kolding, Danemark, 2015.
"How price display influences consumer luxury perceptions." Journal of Business Research 69 (2015): 341-348.
"La fabrication du « médico-éonomique » à l'hôpital français : une analyse de la littérature." Politiques et Management public 32 (2015): 241-264.
"“A la recherche du temps perdu” : la transmission d’objets de luxe de père en fils, entre cadeau et fardeau." Décisions Marketing 80 (2015): 17-35.
"Le Luxe ou la quête du Saint Graal." Décisions Marketing 80 (2015): 9-17.
"Measurement and segmentation of sport fans using brand association networks : Application to Union of European Football Associations (UEFA) Champions League (UCL)." Sport Management Review 18 (2015): 407-420.
"Responsible tourist behaviour: The role of social engagement." Recherche et Applications en Marketing (English Edition) 30 (2015): 85-104.
"stimuler les capacités créatives des utilisateurs enrôlés dans des processus de co-création : l'effet du type de stimulation de l'activité d'imagerie mentale." In 30ème Congrès International de l'Association Française du Marketing (AFM). Marrakech, Maroc, 2015.
"Un projet éditorial à la croisée des mondes." Entreprendre & Innover 27 (2015): 5-9.
"When reciprocity between suppliers and buyers conduct to radical co-innovation." In 24th IPSERA Conference. Amsterdam, Pays-Bas, 2015.
"Analyse empirique des points de blocage dans le processus de soutien à domicile des personnes fragiles." Journal de Gestion et Economie Médicales 34 (2016): 321-341.
"A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of “ordinary” users." Recherche et Applications en Marketing (English Edition) 31, no. 3 (2016): 111-130.
"Beyond rarity : the paths of luxury desire : How luxury brands grow yet remain desirable." Journal of Product and Brand Management 25, no. 2 (2016): 120-133.
"Cadre de santé et gestion de projet d’amélioration de la qualité : analyse de l’action managériale à partir d’une formation-action à la gestion de projet." Recherche en soins infirmiers 2 (2016): 46-60.
"A Customer Perspective of Online Reputation: Some Antecedents and Consequences?" In Academy of Marketing Science (AMS) Annual Conference. Floride, Etats-Unis, 2016.
"Dis-moi où tu voyages … je te dirai quelles sont tes motivations : développement et application d’une nouvelle méthode de segmentation du choix des destinations touristiques." Décisions Marketing (2016).
"Effects of marketing variables and consumer characteristics on masstige brand choice under turbulence: Evidence from panel data." In Monaco Symposium on Luxury. Monaco, Monaco, 2016.
"Identifier les individus créatifs par leur capacité d’imagerie mentale." Décisions Marketing 82 (2016): pages non encore précisées (article à paraître).
"Improving prediction with POS and PLS consistent estimations : An illustration." Journal of Business Research 69 (2016): 4675-4684.
"In quest of legitimacy : The theoretical and methodological foundations of entrepreneurship education research ." International Small Business Journal : Researching Entrepreneurship 34, no. 7 (2016): 895-904.
"An Integrated Model of Online Reputation: A Customer Perspective." In European Marketing Academy (EMAC). Oslo, Norvège, 2016.
"L’e-réputation du point de vue client: Proposition d’un model explicatif ?" In 32ème Colloque International de l'Association Française du Marketing (AFM). Lyon, France, 2016.
"L’influence de la forme donnée à un test de concept sur son attractivité - explication par l’imagerie mentale." In 32ème Congrès International de l’Association Française du Marketing (AFM). Lyon, France, 2016.
"Is luxury sufficient to create brand desirability? A cross-cultural analysis of the relationship between luxury and dreams." Luxury Research Journal 1, no. 2 (2016): 110-127.
"Luxury watch possession and dispossession from father to son: A poisoned gift?" In Monaco Symposium on Luxury. Monaco, Monaco, 2016.
"Online Reputation Scale Development." In Academy of Marketing Science (AMS World Marketing Congress). Paris, France, 2016.
"Pursuing the concept of luxury : Introduction to the JBR Special Issue on "Luxury Marketing from Tradition to Innovation"." Journal of Business Research 69 (2016): 299-303.
"The role of mental imagery in improving user creativity." In 14th international open and user innovation conference. Boston, Etats-Unis, 2016.
"Tourist responsible behavior : the role of social engagement." In AMS World Marketing Congress. Paris, France, 2016.
"Une meilleure compréhension du rôle et du mécanisme d’action des stimulations de l’imagerie mentale dans l’amélioration de la créativité d’utilisateurs «ordinaires»." Recherche et Applications en Marketing 31 (2016): 122-143.
"A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of "ordinary" users." In 2017 Academy of marketing science annual conference. Coronado island, Etats-Unis, 2017.
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