Addressing Value Proposition and Customer Values in the B2B Context : an Exploratory Study
Références
- Titre
- Addressing Value Proposition and Customer Values in the B2B Context : an Exploratory Study
- Type de publication
- Conference Paper
- Année de publication
- 2018
- Auteurs
- Halimi, Mohammad, and Gilles Roehrich
- Conference Name
- 34th Annual IMP Conference
- Conference Location
- Marseille, France
Soumis le 18 septembre 2018