Back to the Future: When Brand Nostalgia Improves Consumers
Références
- Titre
- Back to the Future: When Brand Nostalgia Improves Consumers
- Type de publication
- Conference Paper
- Année de publication
- 2014
- Auteurs
- Kessous, Aurélie, Fanny Magnoni, and Pierre Valette-Florence
- Conference Name
- Monaco Symposium on Luxury: From Tradition to Innovation
- Conference Location
- Monaco, Monaco
Soumis le 10 mai 2019