The benefit of social media: Bulletin board focus groups as a tool for co-creation
Références
- Titre
- The benefit of social media: Bulletin board focus groups as a tool for co-creation
- Type de publication
- Article de revue
- Année de publication
- 2013
- Auteurs
- Rolland, S., and Guy Parmentier
- Revue
- International Journal of Market Research
- Volume
- 55
- Nombre
- 6
- Pagination
- 809-827
Soumis le 29 avril 2019