Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebook
Références
- Titre
- Best Facebook Forever? The impact of social media attachment on the attitude towards brands presence on facebook
- Type de publication
- Conference Paper
- Année de publication
- 2012
- Auteurs
- Caldara, Cindy, Karine Raies, and Agnès Helme-Guizon
- Conference Name
- French-Austrian-German Workshop on Consumer Behavior
- Conference Location
- Innsbruck, Autriche
Soumis le 10 mai 2019