A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of "ordinary" users
Références
- Titre
- A better understanding of the role and underlying mechanism of stimulating mental imagery in improving the creativity of "ordinary" users
- Type de publication
- Conference Paper
- Année de publication
- 2017
- Auteurs
- Vellera, Cyrielle, and Marie-Laure Gavard-Perret
- Conference Name
- 2017 Academy of marketing science annual conference
- Conference Location
- Coronado island, Etats-Unis
Soumis le 8 avril 2019