Brand Hate: Impact of the Fallacious Brand Character and the Moderating Role of the Consumer’s Narcissistic Trait

Références

Titre
Brand Hate: Impact of the Fallacious Brand Character and the Moderating Role of the Consumer’s Narcissistic Trait
Type de publication
Conference Paper
Année de publication
2019
Conference Name
6th International Consumer Brand Relationships Conference
Conference Location
Cancun, Mexique
Soumis le 8 avril 2019