Brand Hate: Impact of the Fallacious Brand Character and the Moderating Role of the Consumer’s Narcissistic Trait
Références
- Titre
- Brand Hate: Impact of the Fallacious Brand Character and the Moderating Role of the Consumer’s Narcissistic Trait
- Type de publication
- Conference Paper
- Année de publication
- 2019
- Auteurs
- Bayarassou, Oula, Imène Bécheur, and Pierre Valette-Florence
- Conference Name
- 6th International Consumer Brand Relationships Conference
- Conference Location
- Cancun, Mexique
Soumis le 8 avril 2019