Brand investment for brand capital
Références
- Titre
- Brand investment for brand capital
- Type de publication
- Conference Paper
- Année de publication
- 2017
- Auteurs
- Blum, Véronique, and Jean Littolff
- Conference Name
- 13th European Institute for Advances Studies in Management (EIASM) Interdisciplinary Workshop on "Intangibles and Intellectual Capital"
- Conference Location
- Ancona, Italie
Soumis le 18 septembre 2018