Brand Loyalty Intention Among Members of a Virtual Brand Community: the Dual Role of Commitment
Références
- Titre
- Brand Loyalty Intention Among Members of a Virtual Brand Community: the Dual Role of Commitment
- Type de publication
- Conference Paper
- Année de publication
- 2012
- Auteurs
- Gavard-Perret, Marie-Laure, and Karine Raies
- Conference Name
- 2012 Academy of Marketing Science (AMS) Annual Conference
- Conference Location
- Nouvelle Orléans, Etats-Unis
Soumis le 10 mai 2019