Brand nostalgia and consumers’relationship to luxury brands: a continuous and categorical moderated mediation approach
Références
- Titre
- Brand nostalgia and consumers’relationship to luxury brands: a continuous and categorical moderated mediation approach
- Type de publication
- Conference Paper
- Année de publication
- 2014
- Auteurs
- Kessous, Aurélie, Fanny Magnoni, and Pierre Valette-Florence
- Conference Name
- 8th International Conference on Partial Least Squares and Related Methods
- Conference Location
- Paris, France
Soumis le 8 avril 2019