Brand passion: Exploring consumer/brand relationship antecedents and outcomes
Références
- Titre
- Brand passion: Exploring consumer/brand relationship antecedents and outcomes
- Type de publication
- Conference Paper
- Année de publication
- 2011
- Auteurs
- Albert, Noël, Dwight Merunka, and Pierre Valette-Florence
- Conference Name
- Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera
- Conference Location
- Lugano, Suisse
Soumis le 10 mai 2019