Brand passion: exploring consumer/brand relationship antecedents and outcomes
Références
- Titre
- Brand passion: exploring consumer/brand relationship antecedents and outcomes
- Type de publication
- Conference Paper
- Année de publication
- 2011
- Auteurs
- Albert, Noël, M. Fetschein, Dwight Merunka, and Pierre Valette-Florence
- Conference Name
- 2nd International Colloquium on Consumer-Brand Relationships
- Conference Location
- Orlando, Etats-Unis
Soumis le 10 mai 2019