Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data
Références
- Titre
- Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data
- Type de publication
- Article de revue
- Année de publication
- 2020
- Auteurs
- Kaswengi, Joseph, Mbaye Fall Diallo, H. Akrout, and Pierre Valette-Florence
- Revue
- International Journal of Retail & Distribution Management
- Volume
- 48
- Ticket
- 4
- Pagination
- 305-325
Soumis le 2 juillet 2020