Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data

Références

Titre
Choosing high-equity cosmetic brands in bad macroeconomic conditions: evidence from panel data
Type de publication
Article de revue
Année de publication
2020
Revue
International Journal of Retail & Distribution Management
Volume
48
Ticket
4
Pagination
305-325
Soumis le 2 juillet 2020