Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?

Références

Titre
Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
Type de publication
Article de revue
Année de publication
2019
Revue
Journal of Marketing Management
Volume
35
Ticket
7-8
Pagination
716-741
Soumis le 2 mars 2020