Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
Références
- Titre
- Consumer brand engagement and its social side on brand-hosted social media: how do they contribute to brand loyalty?
- Type de publication
- Article de revue
- Année de publication
- 2019
- Auteurs
- Helme-Guizon, Agnès, and Fanny Magnoni
- Revue
- Journal of Marketing Management
- Volume
- 35
- Ticket
- 7-8
- Pagination
- 716-741
Soumis le 2 mars 2020