Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions
Références
- Titre
- Consumers' Attachment and Commitment to Brands and Media Titles: the role of Emotions
- Type de publication
- Conference Paper
- Année de publication
- 2010
- Auteurs
- Valette-Florence, Rita, Imène Bécheur, and Pierre Valette-Florence
- Conference Name
- Association for Consumer Research (ACR) Annual Conference
- Conference Location
- Jacksonville, Etats-Unis
Soumis le 10 mai 2019