Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion
Références
- Titre
- Consumers Online: Introducing the Online Reputation as a New Segmentation Criterion
- Type de publication
- Conference Paper
- Année de publication
- 2017
- Auteurs
- Youness, Chebli, and Pierre Valette-Florence
- Conference Name
- American Marketing Association (AMA)
- Conference Location
- San Francisco, Etats-Unis
Soumis le 8 avril 2019