The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs

Références

Titre
The Consumer’s Passion for a Brand: the Importance of Brand Relationship Constructs
Type de publication
Conference Paper
Année de publication
2011
Conference Name
2nd International Colloquium on Consumer-Brand Relationships
Conference Location
Orlando, Etats-Unis
Soumis le 10 mai 2019