Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands
Références
- Titre
- Do consumers perceive three levels of luxury? A comparison of accessible, intermediate and inaccessible luxury brands
- Type de publication
- Article de revue
- Année de publication
- 2012
- Auteurs
- De Barnier, Virginie, and Sandrine Fine-Falcy
- Revue
- Journal of Brand Management
- Volume
- 19
- Nombre
- 7
- Pagination
- 623-636
Soumis le 29 avril 2019