Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting
Références
- Titre
- Do Print Media Brands Exhibit Specific Personality Traits? A Micro Perspective in a French Setting
- Type de publication
- Conference Paper
- Année de publication
- 2011
- Auteurs
- Valette-Florence, Rita, and Virginie De Barnier
- Conference Name
- 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior
- Conference Location
- La Londe Les Maures, France
Soumis le 10 mai 2019