The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ

Références

Titre
The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ
Type de publication
Conference Paper
Année de publication
2018
Conference Name
21st Academy of Marketing Science (AMS)
Conference Location
Porto, Portugal
Soumis le 8 avril 2019