The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ
Références
- Titre
- The Effects of Customer-Based Online Reputation on WOM and WPP: The Mediating Role of BRQ
- Type de publication
- Conference Paper
- Année de publication
- 2018
- Auteurs
- Youness, Chebli, and Pierre Valette-Florence
- Conference Name
- 21st Academy of Marketing Science (AMS)
- Conference Location
- Porto, Portugal
Soumis le 8 avril 2019