Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles
Références
- Titre
- Effects of emotions on attachment and emotional commitment: an empirical illustration for brands and media titles
- Type de publication
- Conference Paper
- Année de publication
- 2009
- Conference Name
- 2009 Society for Marketing Advances (SMA) Conference
- Conference Location
- Nouvelle Orléans, Etats-Unis
Soumis le 10 mai 2019