Effects of marketing variables and consumer characteristics on masstige brand choice under turbulence: Evidence from panel data
Références
- Titre
- Effects of marketing variables and consumer characteristics on masstige brand choice under turbulence: Evidence from panel data
- Type de publication
- Conference Paper
- Année de publication
- 2016
- Auteurs
- Kaswengi, Joseph, Mbaye Fall Diallo, H. Akrout, and Pierre Valette-Florence
- Conference Name
- Monaco Symposium on Luxury
- Conference Location
- Monaco, Monaco
Soumis le 8 avril 2019