Effects of message framing on intentions towards the Pap test: moderation by the objective of the recommende behavior, mediated by the valence of mental imagery

Références

Titre
Effects of message framing on intentions towards the Pap test: moderation by the objective of the recommende behavior, mediated by the valence of mental imagery
Type de publication
Conference Paper
Année de publication
2016
Conference Name
Academy of marketing sciences 19th world marketing congress
Conference Location
Paris, France
Soumis le 8 avril 2019