Effects of message framing on intentions towards the Pap test: moderation by the objective of the recommende behavior, mediated by the valence of mental imagery
Références
- Titre
- Effects of message framing on intentions towards the Pap test: moderation by the objective of the recommende behavior, mediated by the valence of mental imagery
- Type de publication
- Conference Paper
- Année de publication
- 2016
- Auteurs
- Balbo, Laurie, and Marie-Laure Gavard-Perret
- Conference Name
- Academy of marketing sciences 19th world marketing congress
- Conference Location
- Paris, France
Soumis le 8 avril 2019