Effects of message framing on intentions towards the Pap test: Moderation by the objective of the recommended behavior, mediated by the valence of mental imagery

Références

Titre
Effects of message framing on intentions towards the Pap test: Moderation by the objective of the recommended behavior, mediated by the valence of mental imagery
Type de publication
Article de revue
Année de publication
2015
Revue
Recherche et Applications en Marketing (English Edition)
Volume
30
Ticket
3
Pagination
6-32
Soumis le 15 février 2019