Effects of message framing on intentions towards the Pap test: Moderation by the objective of the recommended behavior, mediated by the valence of mental imagery
Références
- Titre
- Effects of message framing on intentions towards the Pap test: Moderation by the objective of the recommended behavior, mediated by the valence of mental imagery
- Type de publication
- Article de revue
- Année de publication
- 2015
- Auteurs
- Balbo, Laurie, and Marie-Laure Gavard-Perret
- Revue
- Recherche et Applications en Marketing (English Edition)
- Volume
- 30
- Ticket
- 3
- Pagination
- 6-32
Soumis le 15 février 2019