Exploring organizational propensity toward inbound- outbound marketing techniques adoption : the case of pure players and click and mortar companies

Références

Titre
Exploring organizational propensity toward inbound- outbound marketing techniques adoption : the case of pure players and click and mortar companies
Type de publication
Conference Paper
Année de publication
2016
Conference Name
Global Innovation and Knowledge Academy (GIKA)
Date de publication
mars
Conference Location
Valencia, Espagne
Soumis le 18 septembre 2018