Exploring organizational propensity toward inbound- outbound marketing techniques adoption : the case of pure players and click and mortar companies
Références
- Titre
- Exploring organizational propensity toward inbound- outbound marketing techniques adoption : the case of pure players and click and mortar companies
- Type de publication
- Conference Paper
- Année de publication
- 2016
- Auteurs
- Bleoju, Gianita, Alexandru Capatina, Elisa Rancati, and Nicolas Lesca
- Conference Name
- Global Innovation and Knowledge Academy (GIKA)
- Date de publication
- mars
- Conference Location
- Valencia, Espagne
- Mots-clés
- Click and mortar, Client, fsQCA, Inbound marketing, Outbound marketing, Pure player
Soumis le 18 septembre 2018