Feedback effects of step-down line extensions: Chain of effects from brand prestige and self-brand connections to brand commitment
Références
- Titre
- Feedback effects of step-down line extensions: Chain of effects from brand prestige and self-brand connections to brand commitment
- Type de publication
- Conference Paper
- Année de publication
- 2014
- Auteurs
- Magnoni, Fanny, and Pierre Valette-Florence
- Conference Name
- North American Marketing Association Conference
- Conference Location
- Etats-Unis
Soumis le 10 mai 2019