How can a destination brand be authentic in its umbrella brand? A tourist perspective in the Luberon in Provence (France)

Références

Titre
How can a destination brand be authentic in its umbrella brand? A tourist perspective in the Luberon in Provence (France)
Type de publication
Conference Paper
Année de publication
2022
Conference Name
38ème congrès de l’Association Française de Marketing (AFM)
Conference Location
Tunis, Tunisie
Soumis le 30 janvier 2023