How can a destination brand be authentic in its umbrella brand? A tourist perspective in the Luberon in Provence (France)
Références
- Titre
- How can a destination brand be authentic in its umbrella brand? A tourist perspective in the Luberon in Provence (France)
- Type de publication
- Conference Paper
- Année de publication
- 2022
- Auteurs
- Couder, Julien, Sabine Reydet, Blandine Ageron, and Gildas Barbot
- Conference Name
- 38ème congrès de l’Association Française de Marketing (AFM)
- Conference Location
- Tunis, Tunisie
Soumis le 30 janvier 2023