How should perceptions of luxury be measured? A comparison of three luxury scales in a French setting

Références

Titre
How should perceptions of luxury be measured? A comparison of three luxury scales in a French setting
Type de publication
Conference Paper
Année de publication
2011
Conference Name
Thought Leaders in Brand Management: A Meeting of the Mind, Università della Svizzera
Conference Location
Lugano, Suisse
Soumis le 10 mai 2019