I hate this brand! A classification of brand haters based on their motivations and reactions
Références
- Titre
- I hate this brand! A classification of brand haters based on their motivations and reactions
- Type de publication
- Conference Paper
- Année de publication
- 2019
- Auteurs
- Bayarassou, Oula, Imène Bécheur, and Pierre Valette-Florence
- Conference Name
- AMS Annual Conference
- Conference Location
- Canada, Vancouver
Soumis le 8 avril 2019