The impact of brand familiarity, branding and distribution strategy on luxury brand dilution
Références
- Titre
- The impact of brand familiarity, branding and distribution strategy on luxury brand dilution
- Type de publication
- Conference Paper
- Année de publication
- 2011
- Auteurs
- Magnoni, Fanny, and Elyette Roux
- Conference Name
- 2011 Academy of Marketing Science (AMS) Annual Conference
- Conference Location
- Coral Gables, Etats-Unis
Soumis le 10 mai 2019