The impact of brand penetration and awareness on luxury brand desirability : A cross country analysis of the relevance of the rarity principle

Références

Titre
The impact of brand penetration and awareness on luxury brand desirability : A cross country analysis of the relevance of the rarity principle
Type de publication
Article de revue
Année de publication
2018
Revue
Journal of Business Research
Volume
83
Pagination
38-50
Soumis le 29 mars 2019