The impact of brand penetration and awareness on luxury brand desirability : A cross country analysis of the relevance of the rarity principle
Références
- Titre
- The impact of brand penetration and awareness on luxury brand desirability : A cross country analysis of the relevance of the rarity principle
- Type de publication
- Article de revue
- Année de publication
- 2018
- Auteurs
- Kapferer, Jean-Noël, and Pierre Valette-Florence
- Revue
- Journal of Business Research
- Volume
- 83
- Pagination
- 38-50
- Mots-clés
- Awareness, Dream, Luxury, Negative-binomial regression, Penetration, Rarity
Soumis le 29 mars 2019