The influence of emotions on brand relationships: a french look
Références
- Titre
- The influence of emotions on brand relationships: a french look
- Type de publication
- Conference Paper
- Année de publication
- 2011
- Auteurs
- Valette-Florence, Rita, and Pierre Valette-Florence
- Conference Name
- 2011 Society for Marketing Advances (SMA) Conference
- Conference Location
- Nouvelle Orléans, Etats-Unis
Soumis le 10 mai 2019