Influence of virtual hospitality on online purchase intention: the mediating role of well-being and trust
Références
- Titre
- Influence of virtual hospitality on online purchase intention: the mediating role of well-being and trust
- Type de publication
- Conference Paper
- Année de publication
- 2022
- Auteurs
- Bataoui, Soffien, Jean-Luc Giannelloni, and Agnès Helme-Guizon
- Conference Name
- Congrès de l'Association Française du Marketing (AFM)
- Conference Location
- Tunis, Tunisie
Soumis le 24 janvier 2023