The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands
Références
- Titre
- The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands
- Type de publication
- Conference Paper
- Année de publication
- 2013
- Auteurs
- Valette-Florence, Rita, and Pierre Valette-Florence
- Conference Name
- 2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge
- Conference Location
- Orlando, Etats-Unis
Soumis le 10 mai 2019