The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands

Références

Titre
The interdependency between brand personality and emotions: An exploratory study for the perception of French ski resort brands
Type de publication
Conference Paper
Année de publication
2013
Conference Name
2nd World Research Summit for Tourism and Hospitality: Crossing the Bridge
Conference Location
Orlando, Etats-Unis
Soumis le 10 mai 2019