Investigating The Interplay Between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital
Références
- Titre
- Investigating The Interplay Between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital
- Type de publication
- Conference Paper
- Année de publication
- 2018
- Auteurs
- Hemonnet-Goujot, Aurélie, Delphine Manceau, and Pierre Valette-Florence
- Conference Name
- 47th European Marketing Association Conference (EMAC)
- Conference Location
- Glasgow, Royaume-Uni
Soumis le 8 avril 2019