Investigating The Interplay Between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital

Références

Titre
Investigating The Interplay Between Brands and External Design on Product Innovativeness: The Role of Brand Innovation Capital
Type de publication
Conference Paper
Année de publication
2018
Conference Name
47th European Marketing Association Conference (EMAC)
Conference Location
Glasgow, Royaume-Uni
Soumis le 8 avril 2019