Leveraging co-creation to engage in sustainable behavioural changes: A French Touch of Social Marketing
Références
- Titre
- Leveraging co-creation to engage in sustainable behavioural changes: A French Touch of Social Marketing
- Type de publication
- Conference Paper
- Année de publication
- 2020
- Auteurs
- Gurviez, P., Agnès Helme-Guizon, M.-L. Mourre, and S. Raffin
- Conference Name
- 5th Social Marketing Conference
- Date de publication
- reporté en 2021
- Éditeur
- ESMA
- Conference Location
- Thessalonique, Grèce
Soumis le 5 novembre 2021