Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands

Références

Titre
Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands
Type de publication
Article de revue
Année de publication
2018
Revue
Psychology and Marketing
Volume
35
Nombre
12
Pagination
902-912
Soumis le 29 mars 2019