Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands
Références
- Titre
- Luxury brand desirability and fashion equity: The joint moderating effect on consumers’ commitment toward luxury brands
- Type de publication
- Article de revue
- Année de publication
- 2018
- Auteurs
- Pham, Mélanie, Pierre Valette-Florence, and Franck Vigneron
- Revue
- Psychology and Marketing
- Volume
- 35
- Nombre
- 12
- Pagination
- 902-912
Soumis le 29 mars 2019