Luxury Fashion Brand Equity: A New Approach Applied to Luxury Brands
Références
- Titre
- Luxury Fashion Brand Equity: A New Approach Applied to Luxury Brands
- Type de publication
- Conference Paper
- Année de publication
- 2014
- Auteurs
- Pham, Mélanie, and Pierre Valette-Florence
- Conference Name
- Monaco Symposium on Luxury: From Tradition to Innovation
- Conference Location
- Monaco, Monaco
Soumis le 10 mai 2019