Is luxury sufficient to create brand desirability? A cross-cultural analysis of the relationship between luxury and dreams
Références
- Titre
- Is luxury sufficient to create brand desirability? A cross-cultural analysis of the relationship between luxury and dreams
- Type de publication
- Article de revue
- Année de publication
- 2016
- Auteurs
- Kapferer, Jean-Noël, and Pierre Valette-Florence
- Revue
- Luxury Research Journal
- Volume
- 1
- Ticket
- 2
- Pagination
- 110-127
Soumis le 17 septembre 2018