Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Références
- Titre
- Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
- Type de publication
- Article de revue
- Année de publication
- 2014
- Auteurs
- Mathews-Lefebvre, Clarinda, and Pierre Valette-Florence
- Revue
- Journal of Brand Management
- Volume
- 21
- Nombre
- 3
- Pagination
- 236-253
Soumis le 17 septembre 2018