Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement

Références

Titre
Manufacturer brand value and the respective role of brand sensitivity, situational involvement and enduring involvement
Type de publication
Article de revue
Année de publication
2014
Revue
Journal of Brand Management
Volume
21
Nombre
3
Pagination
236-253
Soumis le 17 septembre 2018