In a Mature Industry Can Expert SMEs Succeed with a Non-Technological Outlier B2B Big Bang Innovative Strategy?

Références

Titre
In a Mature Industry Can Expert SMEs Succeed with a Non-Technological Outlier B2B Big Bang Innovative Strategy?
Type de publication
Conference Paper
Année de publication
2013
Conference Name
Strategic Management Society, Special Conference Strategizing Practices from the Outliers: Enabling “Big Bang” Innovations
Conference Location
Genève, Suisse
Soumis le 10 mai 2019