Measurement and segmentation of sport fans using brand association networks : Application to Union of European Football Associations (UEFA) Champions League (UCL).
Références
- Titre
- Measurement and segmentation of sport fans using brand association networks : Application to Union of European Football Associations (UEFA) Champions League (UCL).
- Type de publication
- Article de revue
- Année de publication
- 2015
- Revue
- Sport Management Review
- Volume
- 18
- Nombre
- 3
- Pagination
- 407-420
Soumis le 17 septembre 2018