The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management

Références

Titre
The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management
Type de publication
Conference Paper
Année de publication
2018
Conference Name
Academy of Marketing Science (AMS Annual Conference)
Conference Location
Nouvelle Orléans, Etats-Unis
Soumis le 8 avril 2019