The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management
Références
- Titre
- The Mediating Role of the Affect and Cognition in the Influence of Celebrities on Brand Relationship Management
- Type de publication
- Conference Paper
- Année de publication
- 2018
- Auteurs
- Youness, Chebli, and Pierre Valette-Florence
- Conference Name
- Academy of Marketing Science (AMS Annual Conference)
- Conference Location
- Nouvelle Orléans, Etats-Unis
Soumis le 8 avril 2019