The message framing of health communications: How to elicit higher intention to get an annual Pap test
Références
- Titre
- The message framing of health communications: How to elicit higher intention to get an annual Pap test
- Type de publication
- Conference Paper
- Année de publication
- 2010
- Auteurs
- Balbo, Laurie, and Marie-Laure Gavard-Perret
- Conference Name
- 39th European Marketing Academy Annual Conference (EMAC 2010), The Six Senses: The essentials of marketing
- Conference Location
- Copenhague, Danemark
Soumis le 10 mai 2019