The message framing of health communications: How to elicit higher intention to get an annual Pap test

Références

Titre
The message framing of health communications: How to elicit higher intention to get an annual Pap test
Type de publication
Conference Paper
Année de publication
2010
Conference Name
39th European Marketing Academy Annual Conference (EMAC 2010), The Six Senses: The essentials of marketing
Conference Location
Copenhague, Danemark
Soumis le 10 mai 2019