Passion for the Brand and Consumer Brand Relationships
Références
- Titre
- Passion for the Brand and Consumer Brand Relationships
- Type de publication
- Conference Paper
- Année de publication
- 2010
- Auteurs
- Albert, Noël, Dwight Merunka, and Pierre Valette-Florence
- Conference Name
- Conference of the Australian and New Zealand Marketing Academy (ANZMAC 2010), Doing More with Less, University of Canterbury
- Conference Location
- Christchurch, Nouvelle-Zélande
Soumis le 10 mai 2019