Passion for a Brand: Concept and Consequences

Références

Titre
Passion for a Brand: Concept and Consequences
Type de publication
Conference Paper
Année de publication
2011
Conference Name
38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior
Conference Location
La Londe Les Maures, France
Soumis le 10 mai 2019