Passion for a Brand: Concept and Consequences
Références
- Titre
- Passion for a Brand: Concept and Consequences
- Type de publication
- Conference Paper
- Année de publication
- 2011
- Auteurs
- Albert, Noël, Dwight Merunka, and Pierre Valette-Florence
- Conference Name
- 38th Research Conference in Marketing, the 2011 La Londe Conference in Marketing Communications and Consumer Behavior
- Conference Location
- La Londe Les Maures, France
Soumis le 10 mai 2019